Got a tricky question? Receive an answer from students like you! Try us!

Tourism in Western Australia - Assignment Example

Only on StudentShare
Author : schmidtjosefina

Summary

This paper describes the objectives of Western Australian Tourism, its performance measures and resource implementation, roles and responsibilities and communication strategy, which include communication objective and internal and external communication…

Extract of sample
Tourism in Western Australia

The communication strategy of Western Australian Tourism is to support an accountable and open two-way communication process with customers, partners, staff and stakeholders. The communications strategy will include the following stages;
Communication objective
The objective of the communications strategy is to work efficiently and productively as well as understand the planning process. Also, the objective will include ensuring that all departments and functions of the organization are comprehensible and adhere to the strategic goals and objectives set by management (Dwyer, 2011).
Setting key organizational message
Conflicting messages can lead to a confused communication and perception among employees and management. Hence, it is essential that a particular message is spread across all departments and is repeated frequently. Some of the key messages that WA tourism can propagate are its long-term strategic goals, revamping of the department’s roles and responsibilities, immediate one year, two year and five year plans and strategic stages in these plans.
Prioritizing and defining the key stakeholders
Prioritizing the key stakeholders is a critical stage in stakeholders’ management, which leads to better communication and planning. Stakeholders should be segregated according to their involvement and importance in the planning and decision asking processes (Department of Planning and community development, n.d). For instance, customers and visitors should be positioned as top priority as well as involved in the communication process more often. ...
Download paper

Related Essays

Toyota Australia to UAE
The popularity of the Toyota and its reputation has been considered in dealing with the analysis. Selection of areas were highlighted which could provide added benefit to the export of the business. The underlying risk associated with the entry of foreign markets was also studied in detail. The market of UAE have been found to be promising for the Australian export market and owing to the benefits the market provides Toyota should not resist its temptation to test its fortune in the market. An added advantage which the market of UAE provides is in the low price of diesels, which generally…
6 pages (1506 words)
Marketing Research Proposal for a Study about Determination of Coffee Shop Franchisee Business in Western Australia
The client management feels that the strategy to open franchisee stores in the upcoming suburban areas with considerable young population will be appropriate. However they are not sure whether it will do well. Other coffee bars have already come up in the said areas. However, it is too early to say whether they too will be successful. The client wants to gauge the demand for their products which is pizza and coffee with and assortment of snacks. They would like to find the demand for their brand of stores and the way people in the region perceive it. It wants to know whether enough opportunity…
13 pages (3263 words)
Marketing strategies being implemented by Contiki Australia
Introduction Contiki Australia is a coach tour organization established in the year 1962. Major aim of the organization is to provide organised fun and adventurous tours targeted for the youth aged between 18 and 35. This part of the essay will determine the image of Contiki. Discussion The organization provides their target customers the value of an adventurous and organized trip enriched with tours, activities and flexible optional excursions. The image the organization portrays to its group of target customers is of an organization that provides young and energetic individual hassle free…
7 pages (1757 words)
tourism research
In the end, every tourism research has its own exceptional methodology, as defined by the supervisors and researchers overseeing the research. This report was conducted because of the turn down of visitors to regional parks. It seeks to obtain information that will enable park managers to improve park attractions and service quality. Since the relevant information obtained through visitor surveys can help assess the visitor’s behavior and their expectations of national parks, the supervisors and researchers decided to conduct a quantitative survey through a self completion questionnaire.…
2 pages (502 words)
tourism, hospitality
Since social media seems to have a relation to the success of a travel business, this phenomenon has got much attention among businesses and researchers. Therefore, the goal of this paper is to review literate on the matter and determine the major points of research being conducted in relation to tourism and social media. In an attempt to establish current knowledge of the subject this work will summarize, interpret and critically evaluate the existing literature, as well as will try to identify the key issues related to social media and tourism.…
6 pages (1506 words)
Volunteer tourism
Of course, the procedure will entail doing research and continuously improving product features that the firm offers. Motivations of this subject are varied with results such as experiencing new things, having fun and skill development among others. This paper seeks this impression of change further as it examine and explore the impact that volunteer tourism organizations play, Speciessaver in particular, for the advancement of humanities and understanding. The paper is developed for Australian intended tourism terminus in Truong Son, in Vietnam. As will be stated in the body of the paper,…
13 pages (3263 words)
The issues that face the well-known clothes brands to open new stors in Perth City In Western Australia
As such, it will outline some of the factors that they should put into consideration, as well as the strategies that they must employ in order to capture the market and have a controlling share of the sales volume (Aage and Belussi 2008, p.45).…
10 pages (2510 words)