Touring Cultures Module title: Module ID: Submission date: Tourism Perspectives In the chapter under examination, Ritzer & Liska have elucidated two divergent tourism perspectives, i.e. modern and post-modern one, have been in vogue in the contemporary era…
Since post-modern era has also offered multiple recreational facilities in the form of TV, internet and CD players etc, the people can make amusements without leaving their homes even. Hence, the sense of entertainment under multiple choices at home has given birth to new leisure time consumption trends in its scope. Although, both the perspectives contain positive and negative aspects in their nature and scope, though the second one creating uniqueness and differentiation in it look far more fascinating one than the one projecting similarity in the form of McDonaldization. The authors submit to state that the latest trends have been introduced in the aftermath of the penetration of two worldwide public entertainment business chains i.e. the recreational Disney Parks, and the food-chain McDonald (Ritzer & Liska, 1997: 98). McDonaldization and Disneyization, according to the authors, appear to be determining new boundaries of tourism with reference to modernity and post-modernity. The authors lay stress upon looking into the tourism phenomenon within the purview of modernity and post-modernity, where instead of taking both these aspects as two different epochs, they look for taking these ages as two different perspectives and approaches actually. Ritzer & Liska have declared tourism as one of the most dominating factors that paves the way towards bringing social change in the wake of it (97). However, inclusion of McDonaldization and Disneyization have established new dimensions in the tourist industry, where people have become familiar with the food and entertainment they would obtain by visiting any recreational place or sight of their choice in any region of the globe they proceed to during vacations (100). Consequently, the fears and perils regarding the uncertainty about the edibles they would take and the entertainments they obtain during their tour to some foreign land appear to be fast diminishing in the modern era, and people feel themselves a bit secure regarding their edibles and diets during tours. Hence, since the people do not look ready to experience new, queer or unpredictable situations, things, or states of affairs, the presence, projection and expansion of the recreational and food chains have turned out to be supportive in respect of providing the tourists with complete safety and shelter from the unpredictable events and situations (99). In addition to this, the people are in a position to communicate with the indigenous population of any country in one language i.e. English. It is because of the very fact that the promotion of multinational companies and news channels at global scale, English has got the status of an international language, which is at least comprehensible for the people belonging to divergent cultures, areas and regions of the world (Macionis & Plummer, 2008). The credit also goes to McDonald and Disney Parks, as both these companies are the product of the English speaking nation i.e. the USA. Both these multinational chains have introduced the self-supporting and self-serving systems in the contemporary hotel industry. Consequently, the tourists have learnt to serve themselves after paying their bills at the food-chain on the one hand, and can cruise on the ships of their choice at their own on the other. It has not only increased their efficiency level, but also nothing appears to be unpredictable or ...
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