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Tourism in morocco. how do americans view morocco as a touristic destination? - Research Paper Example

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Author : nevastrosin

Summary

This article will explore the subject of tourism in Morocco under the following divisions: how Morocco is different from other middle eastern nations; the potential of Morocco as a tourist destination; what traditionally held Americans back?; the image of Morocco and Moroccans among Americans…

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Tourism in morocco. how do americans view morocco as a touristic destination?

This essay discusses that Morocco, for its close proximity to Europe and Africa, and also for its colorful culture and geography, enjoys a considerable number of tourists from Europe and other parts of the world. Also, the Moroccan government has been taking aggressive steps to improve its position as a tourist destination. World Tourism Organization in Tourism Highlights 2011 reports that despite the occasional issues like Tsunami and earthquakes, there was a 5% growth in world tourism. As a result of these aggressive steps, the percentage of international tourists to Morocco rose by 18.8% between 2008 and 2010. Admittedly, the same trend was visible in the case of Americans too. As Kiesnoski (2008) points out, there was a 30% rise in the number of American tourists to Morocco on an annual basis; and it seems that though traditionally America had been hostile to Morocco, the situation is improving due to a large number of reasons. However, Morocco has to go a long way to become a potential destination of tourism for Americans. Admittedly, Morocco has relatively good relations with the U.S. from of old. The nation is the oldest friend of America in the Middle East despite its non-NATO status. So, since 1957, the US Government has been working along with the Moroccan authorities to improve the lives of Moroccans. The second point that makes Morocco different from the Middle East nations is the different cuisine and traditions. It happened because Morocco has the relics of Arab, French, Spanish and Portuguese traditions. ...
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