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Bandung City: A Tourism Marketing Strategy - Research Paper Example
Author : jerald58
Pages 8 (2008 words)
This research paper discusses the marketing strategies that are used today in tourism, that is now one of the growing and important industries around the world, where every country has made a mark of developing and gradually unfolding their own tourism industry. …
The researcher states that nowadays, tourism is one of the biggest and extensive industries around the globe, redounding about six trillion dollars per annum to the overall universal wealth and resources. Bandung city is one of the said places that undergo certain progress in its tourism economy. Bandung is a city located at the west Java of the country, Indonesia, where people there are very fortunate to experience and view the amazing natural sceneries. However, the main attraction of the city was not the natural surroundings, but the modern and trending fashion and culinary industries, such as quality shoes and jeans. Nevertheless, the researcher of this essay had focused on a proposed marketing strategy to the tourism enhancement and progress of the natural tourist spots in the city of Bandung. Moreover, this paper briefly tackled the tourism life cycle and tourism strategy in Bandung city, through the utilization of existing research and secondary datas. Based on secondary research, this report has determined a target market population of nature oriented and married Australian couples who prefer to spend their vacation near Australia. This paper tackles the branding principles, branding slogan and logo, integrated marketing communications and media promotion in order to capture the target Australian travellers for Bandung’s tourism industry. Consequently, through the use of this proposal, the cultural and natural heritage of Bandung can be widely exploited through the use of proper and effective marketing strategy. ...