The premeditated use of technology in marketing services has created many opportunities in the hospitality and tourism industry. Consequently customers are always not satisfied with what they receive and desire innovative alternatives. Since the 1980s, the information communication technology has transformed dramatically, the management and outlook of many hospitality industries resulting into computer reservation systems, which later transformed into global distribution systems in the early 1980s and finally the currently used internet. The invention of the internet has caused a shift in many operations changing operational practices and a general paradigm shift in the market (Moutinho 2011, pp 108). It is in this regards that many hotels are developing computer systems to meet the demand of their customers. The Royal Garden Hotel is a five star hotel that need improvement in technology since technology is a driving force towards growth of many economies. In addition, technological advancement in a hotel facilitates efficient internal operations and improvement in service quality.
When the Royal Garden Hotel develops technology and systems in their operations many services are likely to be improved. To start, the management will be able, to create automated guest histories. By having the guest history available, defining the customer mix to come up with the services salient for each customer will not be a challenging factor. ...Show more