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Sustainability in the Hotel Industry - Assignment Example
Author : fabernathy
Pages 12 (3012 words)
Sustainability in the Hotel Industry Executive Summary Hotel and tourism industry has been experiencing a huge growth and potential I the recent years and it is estimated that about 1.1 million people are expected to travel across the globe by 2020. And with the growth of tourism and hotel industry the need to survive in the competitive market also becomes tough and to achieve a competitive advantage by hotels it has become extremely necessary to think beyond the 4 Ps and concentrate on the issue of sustainability…
This paper also talks about the environmental sustainability of hotel mainly Holiday Inn a part of InterContinental Hotel Groups and also the largest chain of hotels globally. it talks about the environmental sustainability practiced by Holiday inn in various place and locations and the benefit that the hotel has experienced through implementing the sustainability program. Holiday Inn has also received awards for environmental sustainability and also received a green lodging certificate. Thus the paper aims to state the importance of gong green in the competitive environment and the benefits that the company can enhance from implementing the practice and techniques of going green. Contents Executive Summary 2 Contents 3 Introduction 4 Body 5 Need of Going Green 5 Green policy & Green Lodging 7 Holiday Inn Goes Green 8 Holiday Inn Gaithersburg 8 Holiday Inn Brisbane 9 Holiday Inn Norwich 10 Benefits of Hotels Going Green 11 Conclusion 12 Reference 13 Bibliography 14 Introduction The tourism sector is recognized as one of the largest industries globally and continues to expand rapidly. ...