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Tourism case study of Byron Bay in New South Wales, Australia - Research Paper Example

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Tourism case study of Byron Bay in New South Wales, Australia

Individuals who are learnt to travel for business and other purposes are also considered as tourists (Tourism Online Resource Centre, 2009). Hence, various destinations have been emerging as tourist attractions all around the world possessing unique features and offerings for tourism. Byron Bay is a city which is situated near beach area in New South Wales, Australia. The town is situated 772 kilometres from north of Sydney as well as 165 kilometres from south of Brisbane. The town consists of several beaches which are quite popular for boat surfing. It is recognised as a resort which is admired by both domestic as well as international tourists. Tourism policies in South West Australia have been characterised by reactive responses towards the need for income opportunities, especially concerning the rural communities with the hope that tourism will endorse regional development as well as help in restructuring the domestic economy. It is in this context that there exist many groups of stakeholders such as government agencies, maintenance groups, developers and domestic residents who play an influencing role in determining the excellence of the tourist destination. The primary aim of these stakeholders is to attain growth and development in the tourism management of Australia (Jenkins & Michael, 1993). Tourism Policy Making and Strategic Planning In 1998, a “National Plan for Tourism” was discharged by the Federal government of Australia to deliver the direction of Tourism policy formulation as well as industry strategy planning. The measures comprised within the plan aims to address the obstacles caused from sectoral growth seeking to protect Australia’s reputation as an excellent tourist destination. The main purpose of this plan has been to develop prospective for rising markets through implementing objective as well as customer-centric marketing strategies, promoting development of provincial tourism, increasing industrial standard as well as ability levels, developing information in relation to tourism industry, strengthening Australia’s reflection as a safe and gracious tourist destination and supporting the development of well-organized and aggressive transportation network (Organisation for Economic Co-operation and Development, 2003). It is in this regard that the Australian tourism industry have been learnt to contribute largely upon the aspects of job creation, export earning and regional development since the past few decades. According to Organisation for Economic Co-operation and Development (OECD), in the year 2001-2002, tourism provided 4.5% of Australia’s Gross Domestic product (GDP) facilitating a total consumption of AUS$ 70.8 billion by the tourists as well as direct employment of about 5.9% Australians (Organisation for Economic Co-operation and Development, 2003). Furthermore, according to Australian Bureau of Statistics ...Show more


Tourism Case Study of Byron Bay in New South Wales, Australia Table of Contents Introduction 3 Tourism Policy Making and Strategic Planning 4 The Main Concepts and Issues Relating To Tourism Policy, Strategy and Sustainability 5 The Role and Responsibilities of Government in Tourism 6 The Processes Required At the National, Regional, Destination and Site Level of Policy Making and Planning Processes 7 The Legislative and Governmental Aspects of Tourism Policy, Planning and Sustainability 9 Goals and Objectives of Tourism Plan 9 The Processes and Varying Approaches Involved In Tourism Development 10 11 Conclusion 11 References 12 Bibliography 15 15 Introduction Tourism is increasingly being co…
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