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UNWTO Analysis of a press release - Essay Example

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UNWTO Analysis of a press release

On the other hand, other nations refused to join the cause to agitate for a safer environment hence increasing more emissions into the atmosphere. This has in turn led to deterioration of water bodies and rain-forming clouds hence the increased drought and lack of food around the world.
There are several ways in which green innovation in tourism can trigger major economic, social and environmental benefits. This is when the situation is through the assessment of a nation and possibly a single hotel. For example, in a country such as South Africa, fundamental shifts in its tourism sectors would propel it to greater heights in terms of green innovation. This is possible especially when the spotlight is on the major economic benefits (Dahlstrom, 2010).
First, it will cut costs of maintaining pollutants that always become irritants in main tourism hotels. Therefore, it is imperative to focus on sustainability whereby the eco-friendly ventures of the green innovation project create and expand jobs. This is attainable through the increase of competitive merits for other existing organizations in South Africa. Additionally, there should be an emphasis on destinations in different roads that lead to a major tourism hotel found in South Africa in order to boost the experience of visitors. Another better way for green innovation to trigger economic benefits is through production of low-carbon economy products. This is because they retain their eco-benefits when imported from other nations. On that account, the supply of these commodities will increase a demand for eco-friendly products in a hotel such as Blue Star in South Africa. In the same breadth, green innovation also inculcates the reverse innovation system whereby there is innovation in a developed market in response to a pressing need (Ottman, 2011). Therefore, in a big hotel such as Blue Star, it is essential to use a few technologies that boost investment and development in the tourism industry. Moreover, it will propel sales revenue in terms of the number of tourists visiting the Blue Star hotel. On the other hand, green innovation may also trigger social benefits for the tourists who visit Blue Star hotel. For example, such development will ensure that tourists have awareness in the conservation of their surroundings. Similarly, sustainability of policy integration in the sectors that affect tourists in an African country such as South Africa is also beneficial in green innovation. However, it is crucial to observe that the supply chain and other industries that implement eco-friendly practices in hotels bring exuberance. This suggests that green innovation inspires tourists through engaging in eco-friendly practices such as suggesting designs that augur with their interests. In the same view, tourists will have the opportunity to report their waste and water consumption, hotel energy and even benchmarking on other similar eco-friendly. It also improves on the health of the tourists especially for those who do not smoke because it’s a green innovation implemented in the rooms within the hotels. However, other arising social needs that enhance the life of tourists in the Blue Star hotel entail purification of water and utilization of energy-efficient lights bulbs (Cohen, 2010). For example, they should also practice the recycling of bottles and materials discarded in the ...Show more


The need to preserve the environment has been a world concern hence there are numerous conferences and workshops to highlight the issue. This case has mostly emphasized on the use of green innovation because of its inherent social, economic and environmental benefits…
Author : gmurazik
UNWTO Analysis of a press release essay example
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