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Microeconomic concepts (LEVEL 4) - Assignment Example

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High school
Author : starkjosiane
Assignment
Tourism
Pages 6 (1506 words)

Summary

Haven family Holidays business report Name: University: Course: Tutor: Date: Table of contents Executive summary…………………………………………………. Pg 2 Introduction………………………………………………………… pg 2 Business objectives, products and services………………………….pg 2 Internal factors……………………………………………………… pg 3 External factors……………………………………………………….pg 5 Relevant market structure…………………………………………

Extract of sample
Microeconomic concepts (LEVEL 4)

The company operates 35 holiday parks and provides a wide range of holiday services such as bars and restaurants, sporting facilities, gaming activities and holiday resorts. Some of the internal factors that have made the organisation expand its market share include superior customer services, modern physical facilities, aggressive marketing efforts, excellent management leadership style and flat organisational structure. The company is geared at achieving its mission and strategic objectives. The external factors affecting the organisation include harsh economic environment, changes in technology, social environment changes, natural environmental protection issues and strict legal and regulatory framework. The company market structure is pure competition due to many competitors in the industry and availability of numerous substitutes. The company should differentiate the services, offer superior added services and extend the product portfolio in order to attain market leadership position in the industry ((Tribe 2005, 176). ...
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