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International Hotel DEvelopment - Essay Example
Author : ernserreinhold
Pages 12 (3012 words)
International Hotel Development: An Analysis of the Internal and External Environment of the Marriott Hotel, London Name Grade Course Date The hospitality industry refers to ‘a contemporaneous human exchange, which is voluntarily entered into and designed to enhance the mutual well being of the parties concerned through the provision of accommodation, and/or food, and/or drink’ (Lashley and Morrison, 2000)…
Hotels are one of the most profitable enterprises of this industry, particularly luxury hotels. Unlike upscale and upper upscale hotels, although luxury hotels offer many of the same features and give relatively the same living experience, it is their exclusive nature that sets them apart from other such hotels (Barsky, 2001). With only a few hotels per country classified in the highest tier of luxury hotels, they make the base of the hospitality industry’s strength. The Marriott Hotel in London is one such hotel. To understand what terms are these hotels classified into, the very specific categories that the hospitality industry puts them in it is important that one thoroughly analyzes and understands the hotels that make up each level and standard. This means to gauge the full effect and scope of a particular hotel, in this case the Marriott Hotel in London. This can be done best through either the SWOT analysis, defined by Albert Humphrey, which focuses on the strengths, weaknesses, opportunities and threats of an environment or the PESTLE analysis, which means analyzing the political, economic, social, technological, legal and environmental factors of a hotel. ...