Pages 20 (5020 words)
Student name: Tutor name: Course name: Date: Literature review, Tourism 1. Hilton Hotel. Ways that in General the Hotel Franchised Use to Promote its Business in Terms of Technology. Hilton Hotel’s marketing strategies include caring for the environment.
To achieve this goal, the company espouses saving scarce water resources for future needs. The company also lessens current energy use to allowable levels. The company espouses the use of reusable energy. The company implements activities that will serve as guides for future environmental protection programs (Pride, 2012, p. 33). Further, Hilton Hotel’s Senior Vice President Mike Ashton emphasized the company’s social marketing strategies include offering its hotel guests perks. The perks include access to seamless internet, mini bars, movies, fax machines, and other communication amenities. The Hilton Hotel amenities will outshine the privileges of its competitors in the global hotel market place, including Marriot group of hotels, Sheraton hotel group, and Intercontinental hotel group. Hilton’s Ashton reiterates that the current marketing strategy builds unwavering customer confidence in the Hilton brand, generating the customer’s emotion –based prerogative (Tungate, 2008, p. 148). Further, Marriott Hotels group’s Chairman Bill Marriott writes posts onto the company’s social networking blog sites. The posts are arranged according to blog publication date. In addition to the date arrangement, the blog posts are also arranged according to blog topics. Mr. Marriott’s posts pertain to several customer topics. The topics include food, travel, sports, politics, movies, and books. Mr. ...