The Influence Of Technology On Hospitality Firms

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The Influence of Technology on Hospitality Firms Name: Institution: Introduction The Hospitality industry is a billion dollar service delivery machine that has its influence in the handling of people when they are far from home (Barrows & Powers, 2009). This industry is inclusive of the local diner where people get their choices of meals up to the multinational hotel or casino.


The hospitality industry is a very wide and far reaching industry that covers many businesses and people. It has been defined as including hotels, restaurant, and all facilities that provide shelter, food, and other services to people away from home. Hence, there is an appreciation of the grand scale of facilities that are covered within the hospitality industry. This article will assess the role that technology has played in ensuring that this industry has continued to be effectively managed (Barrows & Powers, 2009). Technology in the Hospitality Industry The hospitality industry has for a long time been slow in adopting technology. Due to its sensitive nature, the hospitality firms have always been more interested in enhancing interpersonal contact with their clients rather than having technology do the same for them (Jones, 2008). The need to ensure that the clients get that personal touch has seen the hospitality industry get the description of being ‘low tech and high touch’. Jones argues that the human interaction has remained of paramount importance in the hospitality industry (Jones, 2008). However, there has been a move towards the adoption of Information Technology (IT) within this industry. Several benefits can be achieved from the adoption of technology within the hospitality industry. ...
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