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Jamba Juice Company - Essay Example

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Jamba Juice Company

(Jamba Juice Company: Private Company Information, n.d.). What makes this company a big wonder is not really a matter of wonder anymore. This is because of the fact that the healthy and active lifestyle trend has long been filling up the minds of people especially when people started to have utmost knowledge of the probable health threats of an unhealthy lifestyle and when they gained access to the not only different ways to shed some sweat and weight but are offered so many fun and engaging ways to do so. Some of which would be well-ventilated and a gym with complete facilities, yoga, Pilates, boxing, rowing, and etc which are not only a work out activity but has already been made a great opportunity to meet new friends and socialize. Also, being healthy is not only about physical activity but of course has a lot to do with having a healthy diet. Just like the fun activities that do not make people dread living an active lifestyle, eating healthy already is fun because of food companies such as Jamba Juice. It does not only credit its success to its ability to provide a wide selection of healthy and yummy food alternatives for different tastes but at the same time is helped by the environment of most economies today, going green and supporting health and wellness which gets companies such as Jamba Juice a widespread advertising and publicity as well. Also, easy access to a greener environment would allow these companies easy access to gathering fresh vegetables and fruits that would make a really good salad, shake, or yogurt which is some of people’s favorites. Yes, Jamba Juice has already established itself as a well-loved wellness food chain but it does not end there. People do not only love Jamba Juice because it serves them fresh vegetables and fruits that are still very enjoyable to consume but their quality customer service is also one of their strengths. As a company they live and breathe health and wellness not only through their products but also the company traits they inculcate among their employees and at the same time reflecting this in their marketing strategies. One of which that really engages and satisfies people’s desire to be healthy would be their “Jamba Wellenium” where they reached their online market through picking up winners from among all those that signed up in their site which would entitle them a Precor elliptical fitness crosstrainer, a lifecycle trainer, and a one year membership to a 24-hour fitness (Sunoo, B. P., n.d.). This is indeed a strategic way of exercising good customer service as they reach out to these people are help them sustain a healthy lifestyle outside Jamba Juice. Also, when it comes to internal or their training of their employees, people who have been to any Jamba Juice franchise would feel a very healthy, light, and uplifting environment. This is done by teaching employees of all ranks, from managers to branch leaders to treat the business as theirs as well. We all know that this would increase loyalty and responsibility that would directly translate to providing customers with utmost care and quality service. Also, Jamba Juice encourages their employees to provide an unforgettable experience to their customers through their “retention plan” wherein employees will get financial equivalent for every business they build for the company which is indeed effective in retaining a very good customer ...Show more

Summary

Jamba Juice Jamba Juice is one that is considered a big name in the food and beverage industry today. They are a company or a brand that offers healthy and fun food and beverages operating all over the world – United States, South Korea, Philippines, Bahamas, Canada, and etc…
Author : jon21
Jamba Juice Company essay example
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