Tourism Marketing

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Tourism Marketing in Turkey Insert Name Insert Grade Course Insert Tutor’s Name Submission Date Tourism Marketing in Turkey Introduction Travellers today, either local or international, are increasingly becoming more sensitive in terms of the choice destinations they are likely to visit.


This pressure on the industry has been further compounded on by the operational environment on the supply side that has to keep pace with influencing factors such as the rapid globalization and technological advancements (Kozak and Baloglu 2011). This paper seeks to identify the various components of marketing in the tourism industry marketing with special emphasis on strategy formulation and implementation. As a reference, the choice destination that has been identified is the Turkish tourism sector. First, it is important to review the chosen destination. Overview of Turkey as a Tourist Destination Turkey has an estimated population of over 73 million people; the country is known to be one of the most populous states with a higher number of Muslims that is a member of the European Union. It has also been cited as one of the nations that is a cradle for human civilization. On the tourism segment, the country is a world-beater for destination marketing. This can be illustrated by the impressive performance of its resorts and destinations in comparison with other European destinations (Andreu et al 2005). Moreover, statistics indicate that the country has 16 international standard airports, over a million combined bed capacity, 9000 licensed tourists’ guides, 568 travel agencies and 258 beaches (Goturkey 2012). ...
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