Discuss the Role of Social Networking in Tourism Marketing.

Discuss the Role of Social Networking in Tourism Marketing. Essay example
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Social networking has played a key role in the marketing of tourist destinations by having marketers make use of social networking. Through the social networks that exist, marketing in tourism is achieved, especially with the use of social media. In this case, social media act as a platform through which social networks interact.


Marketing of tourism has received considerable shaping input from social networks using the Internet. In this case, it has revolutionized how the world operates and receives information on different tourism destinations and services. This can be clearly witnessed in the case of travel agencies that utilize the Internet to create social networks where they exchange information on services found across different areas of the world and destinations, as well as the ratings they would like the above to receive (Hosein et al. n.d., p. 2). This has impacted to the extent that there is almost immediate feedback on the quality, quantity and terms of service from travel agents. The above is all owing to social networks functioning and participating in the activities of tourism. As a result, in marketing of tourism services, social networking has created a rich network of individuals who willingly volunteer information and deliver it for the rest to see and evaluate services while assigning appropriate ratings for the respective tourist destinations (Thevenot 2007, p. 287). Social networking in tourism marketing is also significant in financial planning and the financial wellbeing of organizations that use or plan to use the platform. ...
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