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the propensity of people to steal items from hotel rooms linked to cost of room, education level or age of guests? Why do people
Pages 24 (6024 words)
Why do people steal from hotel rooms? ABSTRACT Consumer theft is the most common form of retail crime (Centre for Retail Research, 2011). Hoteliers try to build recovery costs into the price of the room but pilferage continues. With the aim to investigate into consumer behaviour linked to theft from guest rooms, three objectives were set in the study.
The objectives have been achieved based on qualitative primary data gathered through survey of consumers from two different cultures – The Turkish and the British. While studies have been conducted on consumer stealing habits in the western countries, no study has been found that compares the consumer behaviour of the Turks with the consumer behaviour in the West. Literature review (McGregor, 2000) suggests that culture has very little impact on consumer behaviour primarily because social and consumption values are different. The only noticeable difference that culture has an impact on is on the items that are stolen from hotel rooms. Economic background of the residents and the category of hotels in which the guests stay, make a difference in consumer theft. However, this too cannot be generalized because the emotional state of consumers also influences behaviour. Consumers may not even be aware that removing some items are considered theft or consumers who steal consciously may not be conscious of the implications of their action. The study highlights the limitations of the study and makes recommendations for further study based on the subject. ...
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