The objectives have been achieved based on qualitative primary data gathered through survey of consumers from two different cultures – The Turkish and the British. While studies have been conducted on consumer stealing habits in the western countries, no study has been found that compares the consumer behaviour of the Turks with the consumer behaviour in the West. Literature review (McGregor, 2000) suggests that culture has very little impact on consumer behaviour primarily because social and consumption values are different. The only noticeable difference that culture has an impact on is on the items that are stolen from hotel rooms. Economic background of the residents and the category of hotels in which the guests stay, make a difference in consumer theft. However, this too cannot be generalized because the emotional state of consumers also influences behaviour. Consumers may not even be aware that removing some items are considered theft or consumers who steal consciously may not be conscious of the implications of their action. The study highlights the limitations of the study and makes recommendations for further study based on the subject. Table of Contents Chapter I Introduction 1.1 Background 1 1.2 Rationale for the Study 2 1.3 Research Aims & Objectives 2 1.4 Structure of the Study 3 Chapter II Literature Review 2.1 Consumer Behaviour 4 2.2 Personality of Guests 5 2.3 Types of Consumer Misbehaviour 6 2.4 Consumer Behaviour and Emotional State 7 2.5 Consumer Behaviour and Morality 7 2.6 Consumer Behaviour and Technology 9 Chapter III Methodology 3.1 Research Philosophy 11 3.2 Research Design 11 3.3 Choice of Method 11 3.4 Research Approach 12 3.5 Data Collection 12 3.6 Sampling 13 3.7 Data Analysis 14 3.8 Ethical concerns 14 Chapter IV Findings & Discussions 4.1 Findings Overview 15 4.2 Findings from Primary Data 16 4.3 Discussion 19 Chapter V Conclusion & Recommendations 5.1 Conclusion 23 5.2 Recommendations for Hotels to reduce theft 24 5.3 Limitations of the Study 24 5.4 Recommendation for further research on the subject 25 References 26 Appendix 29 Charts Chart 4.1 Demographics of the Respondents 16 Chart 4.2 Hotel rates in ? 16 Chart 4.3 Most Stolen Items 17 Chart 4.4 Items taken away but not considered stolen 18 Chart 4.5 Motive for theft from hotel rooms 19 Chapter I Introduction 1.1 Background Consumer behaviour has been of immense interest to marketers because it has been associated with how consumers make decision to spend their valuable resources such as time, money and effort on consumption related items (Schiffman and Kanuk, 1997 cited in Abdallat & El-Emam, 2005). However, the field of consumer behaviour stretches beyond purchase decisions. For instance, it is also the study of processes involved when individuals or groups have to select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. As Abdallat and El-Emam, citing Belch (1998), explained it also involves disposing of products and services and is not limited to purchase of goods and services. While the hospitality industry places consumers at a pedestal and all services geared towards his satisfaction (Harris & Reynolds, 2004; Aslan & Kozak, 2012), not all customers are functional and some behave in a dysfunctional manner to customer-oriented initiatives (Harris & Reynold
Why do people steal from hotel rooms? ABSTRACT Consumer theft is the most common form of retail crime (Centre for Retail Research, 2011). Hoteliers try to build recovery costs into the price of the room but pilferage continues. With the aim to investigate into consumer behaviour linked to theft from guest rooms, three objectives were set in the study…
Abstract Previous research has demonstrated that negative attitudes towards people with schizophrenia are widespread. This research study aims to investigate whether the imagining intergroup contact and perspective taking as suggested by various authors are effective techniques through which stigma against people with schizophrenia can be reduced.
The whole research was to be a comparative study that was to investigate the elements of sustainability that existed among hotels and how the implementation of these elements of sustainability led to an increase in the patronage of these hotels. On the point of building competitive advantage, this was going to be dealt with after it had been established that there was indeed a specialized preference for hotels that practiced elements of sustainability.
According to the paper success of the educational institutions now depends much on the competitive forces. Though this may be a practice in many developed countries, yet, majority of the developing and least developed world still go to government managed schools and colleges. Researchers have been vociferous about the many benefits of education ranging from benefits to the individuals to social benefits.
Literature Review…………………………………………………... Introduction Depression: An Overview Psychological Theories of Depression Different Cultural Perspectives on Depression Summary 9 Chapter Three. Methodology……………………………………………………….
Depression is usually defined as that state of low mood and aversion to activity that significantly affects the thoughts, behavior, feelings and the physical well-being of a certain person. Usually, depression is accompanied by negative feelings that include but are not limited to sadness, anxiety, worthlessness, restlessness, guilt and irritability
The proposed study ventures to examine the level of proficiency of building level administrators in Pennsylvania of special education laws and look at possible factors which facilitate or deter their decision making on special education issues. It will also scrutinize specific areas of trepidation for administrators, based on their self-reported areas of greatest concern in special education law.
11 The Risks and Challenges of Hotel Expansion. 12 Growth Strategies 13 Hotel Industry in Eastern Europe 15 About Kyiv. 16 Hotel Industry in Ukraine. 16 Theoretical Framework 18 Research Methodology 20 Research Design 20 Population and Sampling 20 Data Collection Instruments and Types of Data 21 Data Collection Tools.
The study highlighted the model of consumer decision journey and relates the model with hotel industry. The study uses the case study of Galaxy Casino Hotel where primary research has been conducted in the form of questionnaire. The study was based on both primary and secondary research.
People Tree is a popular retail fashion chain, based in United States (People Tree, 2013a). People tree is recognized as a pioneer in Fair trade and sustainable fashion (People Tree, 2013b). The objective of the company is producing ethical and ecologically acceptable fashion. The company thrusts heavily on fair trade.
Providing services is an essential part of the hospitality and the tourism industry, and are interrelated as tourism is considered the main factor for a successful hospitality industry. Hanan (2004) said that in order to benefit the development of hospitality and tourism, promotion and marketing are of importance.
46 pages (12000 words)Dissertation
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