According to various observations from different scholars, it has been identified that PR is regarded as one of the major, effective as well as versatile tools of marketing communication that enables to enhance as well as to develop the efficiency of each marketing activity. It can be executed by taking into concern both internal as well as external business environment of a specific organisation (Zerfass & Duhring, 2012; Xifra & Huertas, 2008). Based on the various literatures concerning determining the role and the significance of PR in the arena of marketing communication, the paper intends to critically analyse the contribution of public relation to the efficiency of marketing communication. The discussion of this report will mainly focus on critically reviewing different literatures concerning the role and the influences of PR in the field of marketing communication process. Moreover, different theories or models concerning the function of PR in marketing communication will also be critically reviewed throughout this discussion. With this concern, the description in this report will further focus on identifying the importance and oversights of conducting PR practices in the segment of marketing communication, especially concerning the events industry. Critical Review of the Literatures The emergence of modern trends that are followed by the global organisations has been found to be highly focused on enhancing the capability of the marketing communication through involving an effective PR process. With regard to the notion of marketing communication efficiency, Stroh (2007) revealed that PR is one of the major and widely used approaches for the modern organisations. According to the observation of the study made by Zerfass and Duhring (2012), it has been viewed that both marketing communication and PR simultaneously have been passing through a dramatic and evolutionary growth during the past few decades. Both these aspects have been noted to experience amazing developments in the global business world. PR can be recognised as one of the major independent functions of the modern business organisations. The concept of PR, being an element of marketing communication, insists the global organisations should practice different strategies to effectively develop the significant concern of PR in the marketing process (Cochrane & Hazou, 2012). Moreover, Arnoldi (2012), Prindle (2011), and Grunig and Grunig (1998) stated that PR is recognised to be one of the major contributory factors for an organisation to efficiently perform its broad assortment of marketing activities. According to Grunig and Grunig (1998), it has been apparently observed that PR offers two major benefits to different organisations that include increasing sales and raising business reputation that in turn could lead the organisations towards accomplishing their predetermined business targets to a greater extent. Watson (2011) and Grunig and Grunig (1998) noted that PR cannot be considered as a sales tool; rather, it can be viewed as an extensively effective approach that enables an organisation to
How Does Public Relations Contribute to Marketing Communication Efficiency? Table of Contents Introduction 3 Critical Review of the Literatures 4 Application of the Theories to Events Industry 9 Role of PR and Marketing Communication in the Events Industry 11 Conclusion 14 References 15 Bibliography 18 Introduction The marketing activities and its different guiding principles should act seamlessly together in order to mitigate any sort of unfavourable situation that may occur due to increased level of globalisation and complexities in the business procedures (Grunig, 2012)…
According to the paper public relations is management of communication between a firm or an organization and its key publics in an effort to manage, build and sustain a positive image, the plan or situation analysis involves an evaluation of the main communication issues facing the firm or organization, and assessing the results of formal and informal research.
The London College of Communication is Celebrating 50 years on the Elephant & Castle site, and on this occasion the college will communicate with the important publics those should be present at the celebration.
These objectives are set by the ‘SMART’ criteria; specific, measurable, achievable, realistic and timed. Measuring the criteria that is to be managed is an important part of organizational management (Walmsley, 2010). There is a well known business adage that famous business consultant Peter Drucker emphasizes upon.
This report is conducted to analyze the role and importance of public relations activities in the organizational and industry and it will specifically examine the role of public relations Powering Queensland firm which is concerned for its dirty energy provision to the residents and business in Brisvegas, Queensland.
h a strong advertising campaign, through the various media channels available, and encourage the community’s involvement to gain a positive response for Sonic Drive-In and its products.
We have confidence that this campaign will be a success because we will target the key
Provision of direct telephone-based service to customers and selling, has provoked emulation widespread. Call center operations have today become the retailing norm. Transportation, telecommunications and entertainment industries make use of call
One searches for the various organizations that offer the job and their market positions. A job-hunter then researches the services offered, the requirements for job applications and the geographical location of the
Essentially, creating a network with other professionals in the same field can enhance the chances of career development.
As such, I think my career aspirations can be fulfilled if I join the American Marketing