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choose a narrow topic of Public Relations within marketing communication, then write a critical review of theory relating to tha
Pages 10 (2510 words)
How Does Public Relations Contribute to Marketing Communication Efficiency? Table of Contents Introduction 3 Critical Review of the Literatures 4 Application of the Theories to Events Industry 9 Role of PR and Marketing Communication in the Events Industry 11 Conclusion 14 References 15 Bibliography 18 Introduction The marketing activities and its different guiding principles should act seamlessly together in order to mitigate any sort of unfavourable situation that may occur due to increased level of globalisation and complexities in the business procedures (Grunig, 2012).
According to various observations from different scholars, it has been identified that PR is regarded as one of the major, effective as well as versatile tools of marketing communication that enables to enhance as well as to develop the efficiency of each marketing activity. It can be executed by taking into concern both internal as well as external business environment of a specific organisation (Zerfass & Duhring, 2012; Xifra & Huertas, 2008). Based on the various literatures concerning determining the role and the significance of PR in the arena of marketing communication, the paper intends to critically analyse the contribution of public relation to the efficiency of marketing communication. The discussion of this report will mainly focus on critically reviewing different literatures concerning the role and the influences of PR in the field of marketing communication process. Moreover, different theories or models concerning the function of PR in marketing communication will also be critically reviewed throughout this discussion. ...
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