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Tourism, Leisure or Events Organisations in Attempting To Improve Service Quality - Essay Example

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Tourism, Leisure or Events Organisations in Attempting To Improve Service Quality

In this paper, two tourism companies have been discussed which include the GTi Travel Goup and Thomas Cook Group plc that provide tourism services in the market segment of the UK. In this regard, certain strategies are recommended to the companies with the motive of improving their performances substantially. Moreover, these strategies will assist these two companies in improving their brand image as well as to develop their offered service quality. Table of Contents Executive Summary 2 Table of Contents 3 1. Introduction 4 2. Critical Evaluation of Strategies 5 2.1 Positioning Strategy 5 2.2 Communication Strategy 6 2.3 Supply Chain Management 8 2.4 Human Resource Management (HRM) 10 3. Conclusion 12 4. References 13 5. Bibliography 16 1. Introduction Tourism is determined to be one of the largest industries worldwide and it is also considered to be one of the major elements towards the development of economic conditions and employment opportunities for both developing and developed countries. Service quality in tourism industry is considered to be a vital factor in order to acquire competitiveness in the provided services. The main objective of service quality is to determine the expectations as well as the preferences of customers and to provide services in accordance with their needs and preferences (Mohamed, 2006). ...Show more


The tourism industry has developed in an enhanced manner due to increased demand in this sector.In this paper, two tourism companies have been discussed which include the GTi Travel Goup and Thomas Cook Group plc that provide tourism services in UK…
Author : rhowell
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