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World Expo 2010, Shanghai, China Introduction The World Expo 2010 was a grand event and through it, Shanghai wanted to promote itself as the new cosmopolitan city, it’s a major event being first since 1992 and signified great pride and togetherness. It was a splendid event at the socio-cultural level as well as over 73 million people visited which was a record attendance along with a participation of 250 countries and international organizations…
Tourists’ focus then started to shift with the advancements in the event industry. As event planners came into the picture they realized that the tourism industry needed social events which lead to the event tourism industry (Lim & Lee, 2006). People usually travel to destinations for leisure and relaxation purposes but there are also people who travel to destinations for the purpose of business meetings, conferences, workshops and other similar social events. This movement of people has given rise to the event tourism industry (WTO, 1995). Events and tourism now go hand in hand, and so one without another seems incomplete. The perfect way to describe tourism would be to say that it takes a systematic planning process along with development and marketing of special events and festivals as tourist attractions (Kreag, 2001). These events are usually organized after looking at the behavior of tourists and the things which attract them towards a destination. Moreover, tourism management aims at event tourism at complete utilization of the capabilities of events so as to attain overall tourism development. ...
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