According to the BBC report dated 14 Nov 2012, Wales had an employment rate of 8.2% in November 2012 whereas the rate was 7.8% in the case of the whole UK for the same period. Deprivation index: - while analyzing the Wales’ deprivation index 2012, it seems that the country has satisfactory living conditions. Wales as a Tourist Destination According to BBC report dated Sep19, 2012, Wales is a rapidly emerging tourist destination in the United Kingdom with an annual industry turnover of ?3.5 billion. Statistical reports indicate that 8,078,900 people visited National Trust and Welsh Tourist Board destinations in 2002 (Wales Information, n.d.). Tourism industry plays a key role in boosting the economic growth of the Wales. To illustrate, in 2005 the tourism industry supported the economy of Wales by providing more than 100,000 service sector jobs which accounted for the country’s 8% of the workforce (ibid). The major tourist activities in Wales are mountain hiking; visiting historic places, museums, and galleries; and shopping. Another report indicates that foreign tourists made over 1.1 million trips to Wales in 2006 (Countryside Council for Wales). Mainly, overseas tourists to Wales are from Republic of Ireland, Germany, and the United States. According to statistical information, tourism-related employment in Wales increased from 59,000 in 2000 to 78,000 in 2007 (Cultural tourism, 2012). Cardiff, the capital of the Wales, is the most popular tourist destination in the country. As Alford (2010) reports, the Cardiff tourism sector provides over 26,300 jobs and it had 14.6 million visitors in 2009. In 2004, the three cities, in term of tourists spent the most money, were Cardiff, Conwy, and Gwynedd. Wales offers improved accommodation and leisure amenities to visitors. Successes and Weaknesses While analyzing Wales’ tourism sector, it is clear that the country’s history and distinctive culture, natural environment, and attractive scenery and heritage significantly contribute to its success. The Museum of Welsh Life is the most popular tourist attraction in the country, attracting more than 600,000 tourists annually (Wales vacation packages). In addition, many castles like Caernarfon Castle and Caerphilly Castle attract visitors having historical interests. The varied landscape is another major tourist attraction in Wales. The country has three national parks including the Snowdonia National Park, the Pembrokeshire Coast National Park, and the Brecon Beacons National Park. Wales is prominent for its extreme sports activities like downhill cycling, surfing, and hang gliding. The Wales Rally GB is organized in the country annually. It has been estimated that nearly 1.8 million US citizens have Welsh ancestral roots (webarchieve.com). Hence, genealogy is major reason why many US citizens visit Wales each year. Well developed infrastructure is another reason making Wales one of the world’s popular tourist destinations. The country has also developed improved road, rail, and air travel facilities, which are crucial to the success of the tourism industry. Wales’ proximity to all other UK markets contributes to the success of the Wales tourism industry. The country can offer a wide range of leisure activities including walking, mountaineering, and fishing (Sports and leisure activities in Wales). Wales Tourist Board (WTB) is a well established and financially sound entity.