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Essay example - Marketing planning/strategy report You have been commissioned by a company/organisation of your own choice (in the tourism, leis
Pages 10 (2510 words)
Strategic Marketing Planning Name: Course Institution Date: Strategic Marketing Planning Introduction As stated by the World Travel and Tourism Convention, the most prevalent industry in the business realm is Tourism, Leisure, Hospitality and Event. The industry accounts for over 10 percent of most countries’ Gross Domestic Products…
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Positioned on the gorgeous seaboard nearly 70 kilometers south of Perth, the city of Mandurah boasts of a complex balance of the interior city and the countryside living between the vast watercourses of the Peel-Harvey River mouth, the Indian Ocean along with the subordinate stretches of the Serpentine River. Apparently, the year on year mean number of tourists visiting the city of Mandurah is approximated at 280,300. The city has persistently maintained its stake of Experience Perth tourist turnouts and faintly increased guest spend. Nonetheless, the aggregate number of tourists has rapidly deteriorated in the recent years. The tourism sector contributes roughly $233 million along with over 1000 jobs to the country’s annual economy. Moreover, the tourist, hospitality and leisure sector has every so often been the main economic activity for Mandurah (Norton 2012, p. 261). However, lasting destination policies must be established to attract more leisure guests, especially on commercial tourism, hospitality and events. Mandurah Tourism Strategic Marketing Plan is the result of the recurrent investigations and discussions that have often been conducted to improve the sector accordingly. ...
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