Got a tricky question? Receive an answer from students like you! Try us!

Marketing planning/strategy report You have been commissioned by a company/organisation of your own choice (in the tourism, leis - Essay Example

Only on StudentShare
Masters
Author : kaylinrussel
Essay
Tourism
Pages 10 (2510 words)

Summary

Strategic Marketing Planning Name: Course Institution Date: Strategic Marketing Planning Introduction As stated by the World Travel and Tourism Convention, the most prevalent industry in the business realm is Tourism, Leisure, Hospitality and Event. The industry accounts for over 10 percent of most countries’ Gross Domestic Products…

Extract of sample
Marketing planning/strategy report You have been commissioned by a company/organisation of your own choice (in the tourism, leis

Positioned on the gorgeous seaboard nearly 70 kilometers south of Perth, the city of Mandurah boasts of a complex balance of the interior city and the countryside living between the vast watercourses of the Peel-Harvey River mouth, the Indian Ocean along with the subordinate stretches of the Serpentine River. Apparently, the year on year mean number of tourists visiting the city of Mandurah is approximated at 280,300. The city has persistently maintained its stake of Experience Perth tourist turnouts and faintly increased guest spend. Nonetheless, the aggregate number of tourists has rapidly deteriorated in the recent years. The tourism sector contributes roughly $233 million along with over 1000 jobs to the country’s annual economy. Moreover, the tourist, hospitality and leisure sector has every so often been the main economic activity for Mandurah (Norton 2012, p. 261). However, lasting destination policies must be established to attract more leisure guests, especially on commercial tourism, hospitality and events. Mandurah Tourism Strategic Marketing Plan is the result of the recurrent investigations and discussions that have often been conducted to improve the sector accordingly. ...
Download paper

Related Essays

Sales and Marketing Tourism Report
There are decorations in the Edwardian style: chandeliers, specially commissioned hand- painted woodcarvings and furnishing, rich fabric, Persian state of the art rugs, sophisticated designer furniture and brass – railed quality staircases (Kerin, 2006). There is awesome comfort in the 459 rooms. The rooms are divided into 294 pleasurable standard rooms, 17 luxury suites, 101 fantastic deluxe rooms, and 47 classic single rooms. It won’t go unmentioned that Radisson Edwardian Heathrow has received awards as its Henley’s AA Rosette serves the modern British cuisines with high quality…
5 pages (1255 words)
Bandung City: A Tourism Marketing Strategy
The researcher states that nowadays, tourism is one of the biggest and extensive industries around the globe, redounding about six trillion dollars per annum to the overall universal wealth and resources. Bandung city is one of the said places that undergo certain progress in its tourism economy. Bandung is a city located at the west Java of the country, Indonesia, where people there are very fortunate to experience and view the amazing natural sceneries. However, the main attraction of the city was not the natural surroundings, but the modern and trending fashion and culinary industries, such…
8 pages (2008 words)
Tourism Marketing
This pressure on the industry has been further compounded on by the operational environment on the supply side that has to keep pace with influencing factors such as the rapid globalization and technological advancements (Kozak and Baloglu 2011). This paper seeks to identify the various components of marketing in the tourism industry marketing with special emphasis on strategy formulation and implementation. As a reference, the choice destination that has been identified is the Turkish tourism sector. First, it is important to review the chosen destination. Overview of Turkey as a Tourist…
5 pages (1255 words)
Marketing in Travel and tourism
Economic challenges also hot the company given the rate of inflation as realized in the different countries, there are also social factors that relating to population and distribution of age that also determines success of the business. In the contemporary society, technology is a very important tool in business, the company is bound to automate most of their operations to reduce overhead cost of the company incurs. There are also legal challenges that face the company since the company in other countries faces discriminative laws that give preference to the local companies. There are also…
12 pages (3012 words)
TOURISM MARKETING
The reliability of online communication proves to be efficient in the delivery of information to tourists from diversified regions across the globe. The availability of social media provides relevant methods for the tourism industry to market its services. Tourists have the advantages to make reservations and advanced bookings through online communication means and do not have to be physically present at their preferred tourist destinations to make bookings. Marketing is one of the most reliable impacts that the travel and tourism industry benefits from, both online communication ansd social…
4 pages (1004 words)
prepare a business and marketing plan for a tourism,hospitality or events organisation of your choice.
Chakula Restaurant target the central business district that gets crowded during lunch hours with high income individuals. Chakula Restaurant will operate in a sector where individuals with refined tastes spend approximately 500 GBP on a full course dinner items with beverages. The sector however has experienced a slow and sluggish growth majorly due to the rich tourists and business people, coming to the town majorly for business reasons. According to Mintel (2011), the recession has grossly affected the industry and sales have declined by 30%. There has been a reduction in business travel…
4 pages (1004 words)
Discuss the role and significance of social media in tourism marketing. You must consider the broader context of ICTs, new chann
Travel involves movement through geographic space and time. Technologies take parts in all functions of strategic and operational management. Nowadays, social media is the main route where information is being shared and delivered in tourism, and also where offers made by the tourism suppliers are promoted. “According to a study made by Lab42, more than 50% of people who use social media when planning their trips change their plans depending on what information they learn from social media. For those people who had changed their travel plans, 43% of them even changed their hotels or…
5 pages (1255 words)