Strategic Marketing Planning - Essay Example

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Strategic Marketing Planning

The Tourism Strategic Marketing Plan 2013-2016 virtually provides a significant dream for the tourism, hospitality and service industry in the City of Mandurah. Mandurah’s direct role in the industry has progressively increased in recent times. As part of the recommendations, the city and the Australian government at large should embrace, provide and support the products and capabilities that complement the contemporary position of the destination while at the same time taking into account the prospective markets and existing tourism linkages. Besides, the management should establish a matching set of experiences that typify Mandurah and act as a magnet-card to draw target markets on top of exploiting both traditional and momentous resources in order to develop areas of specialization. The city is also projected to attract fresh venture to provide more housing elegances and marketing opportunities among other leisure nest eggs. In addition, it must also increase the quantity and quality of service sector experiences by facilitating access and infrastructure as well as working in partnership with the private sector to convey integrated tourism marketing posts.To maximize and uphold the expanse’s artistic powers and sporting experiences to vested interest tourists, the management must also address expertise and experience standards within the industry and the community at large besides engaging the vast industry to ensure they are utterly conversant, interested and compassionate. ...
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Summary

The essay "Strategic Marketing Planning" describes as stated by the World Convention on Travel and Tourism, the most common industry in the business sector is tourism, hospitality, and event. The industry accounts for more than 10 percent of the gross domestic product of most countries…
Author : kaylinrussel

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