n Travel is a very specific activity in which expectations are crucial in satisfaction. The satisfaction of the event of travel is elementary in defining how the social system of discourse about travel will be experienced post-travel experiences as well as how future plans for a region may or may not be planned. Improving the travel experience is a crucial goal for destinations. Thoughtful attention by a destination to the satisfaction and experiences of travellers will provide for future economic increases in the travel industry. Hong Kong is an exotic travel experience that many people from throughout the world seek out. In order to continue being an attractive destination and to improve the experiences of travellers, it is important to review their experiences and discover where there is satisfaction and where there can be improvements. The following dissertation will explore the Hong Kong travel experience through an examination of literature, through theoretical application, and a qualitative study in which interviews have been made into case studies. 1.1 Rationale The primary theory on which this dissertation has been based is Liberalisation Theory. Liberalisation theory addresses the symbiotic relationship between the state and business. The needs of business are very often in line with the needs of the people. The building of infrastructure and increased capacities will not only increase the value of tourist resources, but will increase the quality of life of those indigenous populations that will be affected. Liberalisation Theory suggests that what is good for business in terms of policy and regulations should also be good for the nation, thus freeing up resources for building a greater society also improves the capacities for business to operate. Hseuh (2011) defines a liberalisation strategy as “policy and company level measures that introduce competition and influence, and enhance the role of markets” (p. 22). This means that the goals of the strategy that is based upon the need to increase capacities is based upon cooperation between the government and business in order to create competitive advantages and in order to influence how the market can be approached and conquered. The qualitative theory through which the data will be analyzed is the grounded theory. In the grounded theory hypotheses are not formulated and the research is allowed to develop theories on which to base conclusions. Charmez (2006, p. 2) writes that “grounded theory methods consist of systematic, yet flexible guidelines for collecting and analyzing qualitative data to construct theories ‘
Improving the Hong Kong Experience: How to identify, meet and exceed visitors’ expectations and satisfaction levels Table of Contents Chapter One: Introduction 4 1.0 Introduction 4 1.1 Rationale 4 1.2 Background 6 1.2 Problem Statement 8 1.4 Aims and Objectives 8 1.5 Research Methods 9 1.5.1 Research Questions 10 1.6 Structure 10 1.7 Summary 11 Chapter 2: Literature Review 12 2.0 Literature Review 12 2.1 Introduction 12 2.3 Relevant Theory 12 2.4 Economic influences on Tourism in Hong Kong 14 2.5 Technology and Tourism 15 2.6 Hong Kong Travel and Shopping 16 2.8 Alternative Tourism 20 Chapter 3: Methodology 23 3.0 Methodology 23 3.1 Research Design 23 3.2 Justification 25 3.3 Participants 2…
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16 pages (4000 words)Dissertation
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