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Corporate Hospitality By [Name of Student] Tourism [Name of University] [Date] Corporate Hospitality 1.0 Introduction Most countries in the world depend on tourism and hospitality as the gigantic gest source of revenue. Indeed, the tourism and hospitality sector plays a significant role in economic emancipation.
In fact, many organizations have turned their prime activity into attracting and retaining customers. However, in order to attract customers, companies must have sound marketing strategies, for example, promotions or sumptuous events, where they will have the opportunity to explain to customers their products and services, and perhaps promote them (HENDERSON& MCILWRAITH, 2013). Coming new into the marketplace is corporate hospitality. Although hospitality has been in the marketplace for centuries, corporate hospitality is a new area certainly. In this new area, organizations perform additional activities aimed at pleasing their customers. The main role of corporate hospitality to an organisation or company is to entertain clients so that they become happier than they were before. Nevertheless, as days go by, organizations have extended the roles of corporate hospitality to include employees and business owners as well. The UK corporate hospitality has advanced very fast and many people consider it one of the best. This is simply because the sector has mastered the art of linking spectators and activities in order to offer judicious hospitality products and services to clients. ...
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