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Operations Management – Hospitality & Tourism Student’s name: Professor’s name: Class name: University code: Introduction Disney land today is a word that is recognizable to each and every person interested in entertainment. Disney land is the entertainment phenomena of this age…
This is mainly due to the extraordinary resilience of Disney during economic difficulties. During the last world recession towards the end of the last decade, Disney reported extraordinary profits for a company during such a tough economic time (chase & Tansik, 1983). In 1992 Disney opened up a new destination in Paris. This was after much analysis and lobbying behind the scenes on the location of the continental Europe branch. Two choices to be considered for the location were Spain and France (Cox, Blackstone & Schleier, 2003). After much analysis and consultation the Disney management decided to locate their new park in Paris France. Despite having unsuitable weather for a park such as a Disney, Paris had all the qualities of a promising market (Flynn, et. Al 1990). Paris was centrally placed in the European continent. This position made it easily accessible to many European citizens eager to experience Disney magic. However as it turned out the project almost watered down to oblivion from its opening and was still performing dismally as late as 2006 (Flynn, et. Al, 1995). Despite various administrative and structural changes in the company Paris Disney park is yet to pick up (Fuchsberg, 1992). This paper is going to look at operation management issues facing Disney, and ways in which through various theoretical explanations the operational problems can be dealt with. ...
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