Tourism has always been one of the most popular industries around the world. Traditionally, a tourist attraction would be the destination’s scenic beauty, cultural heritage and natural landscapes. However, with the emerging popularity of the tourism business, there are now different types of tourisms that have evolved in the business such as event tourism. …
Event tourism generally refers to an event which is organized for an audience from around the world. The event can be a public or corporate event which attracts people from around the globe and they visit the country to attend the event. Event tourism as a business includes the hotel reservations, transportation facilities, journey tours, and several other procedures that are organized for the tourists in order to make it easy for them. Event tourism brings huge revenues for the host country and adds value to the destination itself. This paper will discuss how event tourism has emerged as a popular type of tourism and what the main goals are. The event tourism has taken a considerable position in the tourism industry of today. Many tourism industries have given special attention to the event tourism and worked with event management companies to ensure an attractive event. The event can be a cultural festival, a sports event, a religious rally or a corporate conference. Such events can be organized by the private or public sector but the tourism business boosts immensely during these events. This is because most of the tourism agencies play their part by assisting the tourists, planning tours for them, arranging tickets for the event and reserving hotel rooms. It is the responsibility of the community and the tourist agencies to manage and supervise these major events which attract people from all over the world (Getz, 2008, p. 415). The major approach that a community shall adopt to host a successful event is the effective tourism planning. Even though the normal tourism industry faces much ups and downs regularly which are due to a variety of reasons such as changing weather conditions, acts of violence etc. But the event tourism industry manages to produce a large number of populations despite any of these factors. The major events that are planned have financial aspects which are arranged in advance so that the market fluctuations do not affect the arrangements. The host community for major events such as the cricket world cup or the Olympics is decided as a result of a tough competition. The wide range of events adds to the host community’s economic health and a community shall carry out certain roles to determine the development of their event tourism industry. There are many aspects that a community has to consider while deciding whether to host a major event or not. Before competing for the hosting of the special event, a community must do their homework. A community shall consider an event specialist and know about all the basics about the event. This includes the event demographics, the needs, the dates and the things that need to be avoided for example in a religious event, a community might consider which drinks to serve and which ones to avoid. It is important for a community to know its own strengths and weaknesses before hosting a major event. The major things to consider are the funds available for the event, the employees that are available and how skilled they are like are they multilingual, the facilities that can be offered and those which can’t be offered (Damster, 2005, p. 4). Advertising is another important action that has to be taken by the community and the tourism agencies to develop the event tourism and to host a major event. A community must know the potential basics before advertising the event and the facilities. The community must be sure of the party who is holding the event and the type of audience which is targeted. They should know the reason and motive behind the event, the reasons for choosing the location for the event and the expectations of ...
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The government first recognized the value of event planning in 1915 while professional events as they are today in the UK took shape in the late 1950s and the early 1960s (Bowdin et al., 2006: 32). In the 1950s, there was an increase in the number of communities from South Asia and West Indies and events were organized to commemorate their cultures before the second period festivals culture emerged (Bowdin et al., 2006: 32).
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