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Business research project
Pages 14 (3514 words)
Introduction Poon (1993) lists tourism as among the fastest growing industries in the world with international travel becoming possible in almost every place one may go to in the world. However, there are pressures that these industries face as consumers continue to demand for holidays that are made to suit their preferences and increased competition in the operational environment.
This requires that we understand the challenges that affect tourism, for example, we must understand the trends that dictate demand and supply, the evolving external environment and the need to improve capacity of tourism organizations so that they are responsive to the demands of the diverse interests it serves. Tourism relies on a cycle known as the travel cycle, which entails dreaming, researching, booking, experiencing then sharing of the experience. Dreaming occurs especially on the web when the potential traveller or the tourist goes online in search of the means of travel. This could be through blogs, reviews or videos that inspire the potential travellers to travel. Researching then occurs when the would-be consumer or traveller narrows down on the travel options and make requests on information by querying. It is important as it enables the travel agent or tourist operators know the client’s path towards purchasing. Booking comes next through either online bookings or mobile bookings for air travel and hotel accommodation. ...
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