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Business research project - Literature review Example

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This requires that we understand the challenges that affect tourism, for example, we must understand the trends that dictate demand and supply, the evolving external environment and the need to improve capacity of tourism organizations so that they are responsive to the demands of the diverse interests it serves. Tourism relies on a cycle known as the travel cycle, which entails dreaming, researching, booking, experiencing then sharing of the experience. Dreaming occurs especially on the web when the potential traveller or the tourist goes online in search of the means of travel. This could be through blogs, reviews or videos that inspire the potential travellers to travel. Researching then occurs when the would-be consumer or traveller narrows down on the travel options and make requests on information by querying. It is important as it enables the travel agent or tourist operators know the client’s path towards purchasing. Booking comes next through either online bookings or mobile bookings for air travel and hotel accommodation. In evaluation of future tourism, it is important for operators to device ways of enabling the consumers easily find; books the packages via any device mobile applications come in handy at this moment, and marketers must strive to take advantage of search advertising if they are to succeed. For example, Google has devised ways in which operators can add phone numbers to mobile advertisements for companies that own call centres. This in turn has made it easier for customers to book by just clicking on the Click to call ads. Experiencing enables customers to find concierge type information as they travel and can therefore acquire other types of services. This requires tourist operators to provide reliable access to the internet as they travel with your facilities and offer useful information for the tourists to experience and enjoy your services. Sharing of one’s experience inspires others who have not experienced the phenomenon to want to consume it. It is imperative to note that most travellers read reviews from others and tourist and travel operators must take the opportunity of being part of the conversation in the sharing of this information. Technology as applicable in the tourism industry has revolutionized it more than ever before as more people have become connected to each other with most people having access to information online on travel and tourist bookings. This requires the tourism industry players to adapt and upgrade their practices and skills to meet the growing demands of the customer. Technology can be used by tourism providers to market their products and services such as destinations and the attractions on offer. The information that is provided online is important to stimulate the researcher or the would-be tourist to travel and have good memories of the travel. To reach the traveller, the operators can make use of digital marketing through search engines, mobile phone applications or location based marketing. It is important to make the product appealing and have the best prices for the content placed in the internet. Having the requisite infrastructure to respond or meet the needs of the consumer is important for the tourism and travel operat ...Show more


Introduction Poon (1993) lists tourism as among the fastest growing industries in the world with international travel becoming possible in almost every place one may go to in the world. However, there are pressures that these industries face as consumers continue to demand for holidays that are made to suit their preferences and increased competition in the operational environment…
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Business research project
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