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Introduction - Rationale - Conclusion
Pages 10 (2510 words)
Tourism as a socio-economic activity is continuously being determined by the comparison of prices between different suppliers of the tourism products and services. This mostly occurs over the internet as the new mode of information dissemination. The resorting to internet for tourism and travel marketing is because of the many advantages that comer with it.
Tentative research show that the use of the internet for marketing purposes can make the operators of tourism and travel services easily bridge this gap between the suppliers and the consumers. As already previously discussed, tourism is reliant on a cycle known as the travel cycle, which entails dreaming, researching, booking, experiencing then sharing of the experience (Leigh et al 2013, p.90). The dreaming stage of the traveller or the tourist occurs at the preliminary stages mostly when the potential tourist or traveller uses the internet to look for the most affordable and reliable means of travel by reviewing web pages or videos that ultimately inspires him to want to travel. The consumer then researches and narrows down on his travel options through the making of requests through queries. This is the most important stage for the future successful tourism or travel supplier as it enables the collection and evaluation of the path that determines the path and the power of the tourist or traveller towards purchasing. Knowing what is likely to happen in the future fascinates each and every man kind and tourists are no exception (Yeoman 2012, p.1). ...
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