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Carnival Cruise Line, The Fun Ship - Assignment Example
Author : adelbert84
Pages 4 (1004 words)
Name Date Course Section/# Carnival Cruise Lines: A Brief Analysis Though there is nothing specifically wrong with seeking to become a low-cost leader of any specific industry, such a stance does necessarily have more than a few drawbacks which present themselves within the course of doing business…
Whereas such an approach may work well in many other product or service offerings that exist within the current economy, oftentimes when people go on vacation luxury and immunity are some of the first things that they seek to ensure our present. Although there is nothing wrong with seeking to make Carnival Cruise Lines the Walmart of cruise lines, publicly stating such an approach is likely have a negative impact on sales and further foster negative images within the consumer. Anytime one seeks to engage with the given firm as a means of determining its overall strength within the market, it is necessary to perform what is known as a SWOT analysis. Such a SWOT analysis is merely shorthand for analyzing the strengths, weaknesses, opportunities, and threats the present themselves to given firm with any given market. Accordingly, in analyzing Carnival Cruise Lines strengths, weaknesses, opportunities, and threats, it is the understanding of the student that the most salient strengths are with regards to its recognizable name, large budget and extent vessels and staff, and overall profitability of the brand. Each of these strengths helps the firm, even if economic difficulties present themselves, to continue to exist and draw upon these strengths as a means of furthering business. ...