International Tourism Marketing

Masters
Essay
Tourism
Pages 16 (4016 words)
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International Marketing Plan for Tourism Industry NAME: AFFILIATION: UNIVERSITY: COURSE TITLE: DATE OF SUBMISSION: Table of Contents Table of Contents 2 Introduction 3 Background of the study 3 Problem Statement 4 Objectives of the Study 4 Scope of the Study 5 Limitations of the Study 5 Literature Review 6 Research Methodology 11 Development of research approach 12 Underlying Philosophy of Research 13 Research Approach 13 Data Collection 14 Sample Size and Technique for sample selection 14 Data Analysis 14 Reliability and Validity of data 15 Discussion and Interpretation 15 Conclusion and Recommendations 17 Traditional and Online channels to reach customers 17 Online Marketing Tools 18 Implem…

Introduction

The international businesses are important for many countries as it helps in giving a boost to their economies and these businesses create an attractive and competitive environment (Bennett and Blythe, 2002). The international businesses play an important role in the international trade and the increasing number of international businesses create globalized environment that need more effective analytical tools (Bowman, 2007). Hence, international businesses need to take various factors into account when designing strategies for international marketing. In recent times, the social networks have changed the ways the organizations are doing business activities. According to Molina et al. (2010), social media is the online community in which people from different backgrounds and objectives come together on one platform to share the interests and activities. Similarly, Mansfield et al. ...
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