International Tourism Marketing

International Tourism Marketing Essay example
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Name Institution Instructor Course Date International Tourism Marketing Abstract Tourism involves travelling for business, recreational, and leisure purposes. According to the World Tourism Organization, tourists are people who travel and subsequently stay in places that are outside their usual environment for a period not more than twelve consecutive months for purposes related to business, leisure, and recreation among others.


This number represented a growth of 6.6 percent when compared to that of 2009. Receipts for international tourism grew by $919 billion in 2010, a number that corresponded to a rise in real terms of 4.7 percent (Corigliano and Baggio, 2004:301). Many countries around the world used to depend solely on other means of generating income. Introduction However, as time went by and economic analysts realized what tourism and its related businesses could do for a country’s growth, they initiated measures that aimed at encouraging intensive investment in tourism. In contrast to those other economic activities, tourism bases on competitive advantages and has the potent ability of creating additional income, growth, and job opportunities for many decades to come (Au, 2010:4). Estimates depict that international tourist arrivals will be more than 1.6 billion in 2020. International tourism suffered a setback due to the terrorist attacks that took place on September 11 that pushed the US economy and indeed many others into recession. The September 11 terrorism attacks led to erosion of consumer confidence in travel (Akehurst, 2009:52). ...
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