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Visitor Attraction Management
Pages 12 (3012 words)
TOURISM: VISITOR ATTRACTION MANAGEMENT Name Institution Executive summary Tourism is a growing resource for most countries. It is a stable source of government income, foreign and local revenue and employment opportunities. The achievement of any tourist site is determined by the visitor attraction employed…
Visitor attraction is a market that is an increasingly emergent market. It is established that only proper management can sustain these sites in the long run. Every aspect of the attraction i.e. finances, public relations, human resource, impact management etc need to be carefully considered to ensure that the business stays afloat. It is imperative that the site leaves a lasting impression on the visitors (McBoyle 2008). Examples are natural areas, theme parks, museums, animal orphanages, heritage centers etc. Effective management can never be underrated as it inspires visitors and thus generates revenue for the locality. It helps a visitor attraction site compete favorably (Leask 2009). It looks at factors such as the kind of attraction, skills employed, resources available, environment that is competitive enough and the stakeholder base. It is important that a visitor attraction site be well planned. It should stand out from the rest, be properly designed and be unique. This will make it superior to its competitors (Mitchell 2001). This paper will focus on theme parks and specifically, Thorpe Park. It will discuss its management in light of three subtitles; marketing, human resources and visitor experience and quality. This paper aspires to elicit the managerial challenges faced by the named park and highlight how to deal with them. ...
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