Hence, the foreign tourist may decide to stay in a five star hotel; whereas the domestic tourist may decide to stay in a hotel which is relatively less luxurious in nature. From the perspective of economics though, it has to be mentioned that a foreign tourist may decide to come to certain cities of a country on frequent basis and hence should given proper attention. On the other hand the domestic tourists are also of equal importance as the local population of a country also acts like brand ambassador of the nation. Overall the Azerbaijan must make sure that the products or services offered are as per the nature and the need of the target market segment. For foreign customers, including the people who would visit the country for business purposes there should be availability of five star and equivalent luxury hotels. However, the needs of the domestic customers should be kept in mind. The domestic customers may not have the same purchasing power or may not want to spend so much of money while travelling. Hence, hotels that are not so luxurious in nature should also be a part of the overall product mix. But, quality of the products offered in the both the cases hold not be compromised. Market Segmentation Ever before segmenting the market it must be mentioned that the segmentation has been done based on the criteria of actionable market segments such as discrete, measurable, viable, appropriateness. Discrete means that the segment must be separately identifiable by the marketer based on specific variables of segmentation. Measurable means that the main features of the segments must be measurable through appropriate market research data. Viable means that the segments must be viable enough to generate revenue in the long run. Appropriateness refers to the fact that the segments must be mutually contribute to the positioning of the service or producer offered by the producer. Azerbaijan is the largest nation in the Caucasus region. It is on the cross roads of Western Asia and Europe. It is the one of the largest population in the southern Caucasus. However, more importantly the country is the wealthiest population mainly due to the oil and gas reserves. Total GDP per capita of the country is $10, 340. The travel industry of the country started with various international travel agencies like AMEX or HRG. But now the country has other home grown leisure operators. The main travel season starts from June to August and New Year. Average time span of stay for foreign customers is seven to fifteen days. When it comes to foreign tourists Russia and Georgia are the two major sources of inbound arrivals due to the high level of business and neighboring locations (Czinzota, Ronkainen, Moffett, Marinova & Marinov, 2009). Domestic travelers (Azeri) travel in small groups which include children, parents and grandparents. The foreign tourists mainly include young professionals mainly from neighboring countries as well as people belonging to the upper middle class. The Geographic target market segments include both native and foreign citizens. Ideally the native citizens would most likely belong to the urban cities of the country and the foreign tourists would be most likely from countries like Russia, Turkey, and Georgia. Such tourists may visit the city for business and (or) vacation. For Demographic Segmentation people belonging
Azerbaijan as a tourism destination Segmentation of Tourism Market Target Market From a tourism perspective all the market segments would be important. Hence it is believed that the company should adopt differentiated segmentation approach by which the company would be able to provide different marketing mix to the customers…
However, if we consider the key areas that the tourism industry affects mostly, we note that the positive impacts are more than the negative impacts. The economic, environmental and cultural are the main areas that the tourism industry affects. In the economical aspects, the tourism industry mainly affects the price income and the generation of foreign exchange among others.
This paper provides overall assessment of the economic performance of the country with particular focus on the tourism segment contribution to the total GDP.
The high degree of value added by tourism industry is explained by the fact that Switzerland has specialized in this field for a century. It has the advantage of competitive tourism centers.
According to the minister for tourism Claudia, the industry that employs up to seven million Mexican is destined to witness upward growth especially from tourist influx from countries such as those from the North of America. In a candid statement, Ruiz states that the industry can additionally add a point to its current standing a factor likely to place it as the second biggest revenue contributor in Mexico.
Tourism developments across the globe bring significant impacts on the economy. A phenomenon attracts both the young and the old as they enjoy travelling and discovering new things across the world. Notably, tourism is a major economic factor as it derives foreign revenue into the reference nation.
In this paper, I have discussed what the problems are and what counter measures can be taken. If all goes well in the tourism industry, the Malagasy economy will reap benefits by materializing the gains from its sustainable tourism industry.
Madagascar has been identified as an ecotourism spot for the world.
All products and services are sold to the tourists as an all-inclusive package.
The travel and tourism industry, since World War II, has progressed. The major factors that have resulted in the development and socio-economic conditions of the industry are varied. Obviously, a
For an example the citizens of Israel cannot enter Malaysia, to the most of the other countries the visa is given for thirty to sixty days1 One of the most important questions for the tourism industry is to find out why
The billions of dollars that may be earned and the capacity of the businessmen to build the infrastructure to make it happen both contribute to the attractiveness of the industry.
However, there is a corresponding impact, one that
relation to the economic growth by the year 2018.The Mexican GDP is focused to rise to about 9.4 percent by the elapse of President’s Enrique regime. According to the minister for tourism Claudia, the industry that employs up to seven million Mexican is destined to witness
The author of the paper comments on the natural wealth of the Kanbula National Park in China. It is especially emphasized that the tourism boost within Qinghai Province’s borders, the ecological system of the forest is at risk of destruction due to human activity related issues and the primary factor affecting its ecosystem is traditional tourism development.
12 pages (3000 words)Term Paper
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