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Tourism Executive Summary This paper takes an in-depth analysis of tourism Australia as one of the destination marketing organization in Australia. It looks at the marketing strategies used by the organization to reach the international as well as domestic visitors to various tourist attraction sites in Australia.
Introduction Tourism activities all over the world take place at particular destinations. Destinations are very important parts of tourism since they determine whether the country is exciting to tourists or not. Most tourists get attracted to various destinations in the world through destination marketing organizations. In Australia, the marketing of various tourist destinations is done by an organization known as tourism Australia. A destination may refer to any location in any country. However, tourists may define destinations to mean those naturally attractive sites that are pleasing to explore. Destination can be a specific geographical area or a combination of several locations. Further, in the perspective of a tourist, destination can be defined as any area that has appealing attributed and services that would enable them choose the place for their leisure purposes. To succeed in destination marketing, organization such as tourism Australia should undertake a thorough analysis of the market. They should also determine other competitive destinations that can pose challenges to the Australian tourism sector. ...
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