analysing tourism and hospitality businesses

analysing tourism and hospitality businesses Essay example
Masters
Essay
Tourism
Pages 18 (4518 words)
Download 0
Analysing Tourism and Hospitality Businesses Table of Contents 1.0. Introduction 3 2.0. Analysing the Fundamental Structure and Goals of Thomas Cook Group Plc 4 2.1. Objectives or Goals and Methods Used by Thomas Cook Group Plc 6 2.2. Assessing if the Goals Were Successfully Achieved 7 3.0…

Introduction

Internal Stakeholder Groups 16 4.2. External Stakeholder Groups 17 5.0. The Process and Importance of Marketing Audit in Thomas Cook Group Plc 18 5.1. Marketing Mix Strategy of TCG 18 6.0. Customer Profitability in Thomas Cook Group Plc 21 7.0. Thomas Cook Group Plc's Resources 22 7.1. Financial Performance 22 7.2. Human Resource Management 23 7.3. Sales and Marketing 24 8.0. Conclusion 24 References 26 Bibliography 30 1.0. Introduction In relation to the present business market, the global tourism and hospitality industry have been witnessed to grasp an increasing attention representing a promising growth over the past few years. The industry has further been identified as one of the major contributors of the global economy due to its striving and unbeaten financial performances obtained by the global tourism and hospitality marketers. The rapid financial growth along with spontaneous development of the industry also tends to provide a strong support for the global countries in terms of addressing their financial issues and unemployment conditions (World Travel and Tourism Council, 2011). According to the present day context, the industry has also been designated as one of the leading and prevalent employers than other business industries. ...
Download paper
Not exactly what you need?

Related papers

Rural Tourism in UK.
1 Introduction 1.1 Background study Large-scale globalisation has led to widespread economic reframing, which has created an environment where local economies must necessarily adjust, for augmenting or maintaining the viability of their socio-economic conditions under the altered climate. Social and economic forces that are functioning at global levels ascertain both the type and and nature of…
strategic human resource management in tourism and hospitality
The SHRM approach focuses on long-term HR issues and macro-concerns such as organizational culture, values, commitment, and structure, among other things. In this view, Strategic HRM guides organizational decisions concerning personnel recruitment, training, development, performance management, and appraisal; personnel relations strategies, policies, and practices are also a key concern to SHRM.…
Analysing tourism and Hospitality Organisation.
It is also considered to be one of the major divers towards the development of economic conditions and employment opportunities for both developing and developed countries in today’s modern day context. In UK, tourism and hospitality industry is regarded as a major business sector assisting towards the development of the economic conditions (Kapiki, 2012). Forecasting the advantages of rapidly…
Marketing in Travel and tourism
Economic challenges also hot the company given the rate of inflation as realized in the different countries, there are also social factors that relating to population and distribution of age that also determines success of the business. In the contemporary society, technology is a very important tool in business, the company is bound to automate most of their operations to reduce overhead cost of…
Tourism and Hospitality Marketing case study
As a result, most of the entrepreneurs in this recent age desire to cope with the changing needs and requirements of the customers as well as marketing ideas. Nowadays, social media or online marketing is used for attaining the products and services of their choices. It is mainly due to the high craze for information technology within the target customers of the recent age. So, it is accepted as…
Hospitality and Tourism Business
Moreover, the industry also performs a key role in dealing with the aspect of unemployment all over the world by employing millions of people worldwide. In the contemporary context, the industry has undergone various noteworthy changes and its significance has reached a considerable level altogether (Barrows & Powers, 2008). It is apparent that the tourism and the hospitality industry have emerged…
Hospitality Management With Tourism
Client preferences and status also play a crucial role in fostering diversity within the hospitality industry, since products and services cannot be standardized. This paper provides insight into the UK hospitality industry by comparing two hospitality outlets, that is, a hotel and a restaurant, on the basis of diverse operational factors. Aim To examine the diverse operation factors implicated in…