• Home
  • Subjects
  • Tourism
  • To critically analyze of the impact the Customer Relationship Management has made on Customer Loyalty in Renaissance Beijing Cap

To critically analyze of the impact the Customer Relationship Management has made on Customer Loyalty in Renaissance Beijing Cap - Dissertation Example

Only on StudentShare

Extract of sample
To critically analyze of the impact the Customer Relationship Management has made on Customer Loyalty in Renaissance Beijing Cap

The dissertation begins with a comprehensive introduction, explaining what the paper is all about and giving a chronological sequence of how the text shall unfold in subsequent sections. Later the author has reviewed the literature in detail that has been utilized and studied to ascertain theories applicable to this scenario and how they are helpful in analyzing the practices being followed by this hotel. The scholarly resources used have been elaborated and theories selected have been explained to give a bird’s eye view to the readers about evidences that already exist regarding the effects CRM has on customer loyalty. An overview of CRM procedures has been provided in this section and correspondingly broad definition has been discussed for customer loyalty. The subsequent section elucidates the methodologies that have been adopted and implemented by the author in conducting the entire research for this dissertation. The procedures carried out have been justified and their planned outcomes have been entailed. ...Show more


SEMI-DRAFT DISSERTATION: CRITICAL ANALYSIS OF IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALTY IN RENAISSANCE BEIJING CAPITAL HOTEL Cheryl Abstract Today, hospitality industry is facing at an intense competition by gaining loyal customer, and under this situation, many companies apply the Customer Relationship Management (CRM) as an effective weapon on acquiring profitable and loyal customers since it can assist the company to identify and analyze the customer’s need and in order to provide a better service/product to the customer…
Author : strosinsophie
Save Your Time for More Important Things
Let us write or edit the dissertation on your topic
"To critically analyze of the impact the Customer Relationship Management has made on Customer Loyalty in Renaissance Beijing Cap"
with a personal 20% discount.
Grab the best paper

Related Essays

Tourism in the German Kaiserstuhl Wine Region - An Analysis of Profile and Travel Behaviour
Researches reveal the very fact that political changes at world level including the removal of the Iron Curtain and demise of communism have made valuable contributions in the creation of a healthy and pleasant appearance of global tourism in every region (Butler, 2011, p.
60 pages (15000 words) Dissertation
Determinants of Customer Satisfaction in the Hotel Industry: the Relationship between Customer Satisfaction and Different Catego
INTRODUCTION In the recent years research relating to customer satisfaction in the service industries has increased dramatically (Peterson and Wilson, 1992). This has been accredited due to an increase in the growth of service industries (Danaher and Haddrell, 1995).
7 pages (1750 words) Dissertation
Evaluation on customer services on Bellevue Club Hotel
2. Executive Summary The purpose of this report is to analyse the Bellevue Club Hotel of Customer Service. Specific objectives were to identify the problems that occur within the organisation and to improve it. Problems were located in the organisation’s structure, management style and lack of staff and the communication between the staff and customer.
8 pages (2000 words) Dissertation
The impacts of exhibitions on customer buying decision-making ------ A case study of International Auto-expo
The research studies an emerging automotive market – China. The research commences by examining a critical literature review of consumer behaviour and consumer sales systems and structures. This gives an insight to the Chinese automotive industry and consumer buying habits and consumer buying decisions.
70 pages (17500 words) Dissertation
Capacity in the BeiJing hotel market, after the BeiJing Olympics 2008
ta Collection 31 3.7.1 Data Collection Procedures 32 3.7.2 Instrumentation 32 3.8 Validity and Reliability 33 3.8.1 Internal validity. 33 3.8.2 External validity. 34 3.8.3 Reliability 34 3.9 Data Analysis 34 3.10 Summary 35 Chapter 4: Results 37 4.1 Data Collection Procedures 37 4.2 Interview Questions 39 4.3 Data Analysis and Results 41 Chapter Five: Discussion 44 5.1 Selected Participant Responses 45 Chapter Six: Conclusion 49 Appendix A: Pre-Screening Interview 52 Appendix B: Personal Interview Questions 53 References 55 Executive Summary It is no secret that proper hotel development in a city is central to the tourism and business traveller.
60 pages (15000 words) Dissertation
A literature review is conducted to understand better how ICT relates to the hotel business and how applications also feed back into the central database and compiles information on any customer who comes to stay at a hotel. A questionnaire was also conducted to get an understanding of how hotel employees felt about their jobs and how ICT has improved (or not improved) their lives on the job through technical adeptness and attaining satisfaction in making customers happy to be at their hotel.
52 pages (13000 words) Dissertation
It is generally determined to be an exploration of finding solutions to scientific and social problems through defined objectives and systematic analysis. With the rapid development of technology and the emergence of globalisation in one business operating area, it has been viewed that competitors are increasing at an alarming rate.
8 pages (2000 words) Essay
Corporate social responsibility and customer satisfaction in the hospitality industry
This study focuses on the issue of understanding the concept of corporate social responsibility and customer satisfaction in the hospitality industry. It observes the most recognizable corporate social responsibility (CSR) tasks and recognizes inhibitors and drivers involved in accomplishing those CSR.
8 pages (2000 words) Dissertation
Urban Tourism
The recent scholars have raised their focus on the development of tourism in the urban neighbourhoods. The discussion below on tourism development on a high-income society of Glasgow shows the relationship between tourism and the neighbourhood in terms of
8 pages (2000 words) Essay
Ecotourism and Sustainable Travel Final Project: Country
The tour will also have to promote conservation of the environment in the host country as the fee that will be paid will be directed towards the same. Since there are no
4 pages (1000 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email