Got a tricky question? Receive an answer from students like you! Try us!

To critically analyze of the impact the Customer Relationship Management has made on Customer Loyalty in Renaissance Beijing Cap - Dissertation Example

Only on StudentShare
Undergraduate
Dissertation
Tourism
Pages 20 (5020 words)

Summary

SEMI-DRAFT DISSERTATION: CRITICAL ANALYSIS OF IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALTY IN RENAISSANCE BEIJING CAPITAL HOTEL Cheryl Abstract Today, hospitality industry is facing at an intense competition by gaining loyal customer, and under this situation, many companies apply the Customer Relationship Management (CRM) as an effective weapon on acquiring profitable and loyal customers since it can assist the company to identify and analyze the customer’s need and in order to provide a better service/product to the customer…

Extract of sample
To critically analyze of the impact the Customer Relationship Management has made on Customer Loyalty in Renaissance Beijing Cap

The dissertation begins with a comprehensive introduction, explaining what the paper is all about and giving a chronological sequence of how the text shall unfold in subsequent sections. Later the author has reviewed the literature in detail that has been utilized and studied to ascertain theories applicable to this scenario and how they are helpful in analyzing the practices being followed by this hotel. The scholarly resources used have been elaborated and theories selected have been explained to give a bird’s eye view to the readers about evidences that already exist regarding the effects CRM has on customer loyalty. An overview of CRM procedures has been provided in this section and correspondingly broad definition has been discussed for customer loyalty. The subsequent section elucidates the methodologies that have been adopted and implemented by the author in conducting the entire research for this dissertation. The procedures carried out have been justified and their planned outcomes have been entailed. ...
Download paper
Not exactly what you need?

Related Essays

Determinants of Customer Satisfaction in the Hotel Industry: the Relationship between Customer Satisfaction and Different Catego
Hotels being part of service industries have thus witnessed an increased effort to enhance customer satisfaction and thus customer satisfaction measurement has become an important ‘part and parcel’ of a hotels success. The purpose of this research is to discover and recognize the determinants of customer Satisfaction (Shih, 1986; Yau and Chan, 1990; Stevens, 1992; Mok et al., 1995). 2. DATA COLLECTION Distribution of survey questionnaires to a sample size of 300 participants were given with varying nationalities and age groups. One of the very important advantages of sampling is…
7 pages (1757 words)
Evaluation on customer services on Bellevue Club Hotel
The report recommends that the manager should hire more staff and the staff should be well trained, especially in the high season. Research has identified multiple areas at Bellevue requiring improvement, including service and product dimension raging from entertainment to meal services. Recommendations for improving training and cultural development are provided. 3. Content Page 1) Terms of Reference……………………………………………………………………. 2) Executive Summary ……………………………………………………………………. 3) Contents…
8 pages (2008 words)
The impacts of exhibitions on customer buying decision-making ------ A case study of International Auto-expo
This gives a broad scope of the actual concept and its related and correlating ideas. The research is then complemented by a field work which interviews consumers who made purchases that can be traced to the Beijing International Automotive Exhibition as well as exhibitors and other experts in the industry. This culminates in a number of findings that are critiqued and analysed. It is identified that consumers who make purchases in the international automotive exhibitions belong to a small group of privileged elites. These are people who take their decisions based on ostentation which focuses…
70 pages (17570 words)
Capacity in the BeiJing hotel market, after the BeiJing Olympics 2008
Beijing is certainly no exception to this rule. It is important, however, that hotel development not result in a prolonged period of excess room inventory. Hotel overcapacity in China, in particular Beijing, has been a concern since the Chinese borders were opened up back in the late 1970s. Since that time, the number of tourist arrivals has increased nearly every year, providing a boon to nearly aspect of the tourist business. As a consequence, hotel development has escalated as well throughout the past four decades.
60 pages (15060 words)
ICT AND CUSTOMER SERVICE
Analysis is given on the survey and comparisons made between survey findings and literature review. ICT is now an integral part of much of our lives and even when we go on vacation or on business trips too.
52 pages (13052 words)
CUSTOMER CARE AND ROLE OF THE OVERSEAS REPRESENTIVE
Large organisations are observed to be expanding their businesses globally in order to maintain their competitive position amid their competitors by offering an assortment products based on the local needs and preferences (Blaxter & et. al., 2001). However, it has often been viewed that the aim of expanding is considered to be one of the major tasks which at times results in negligence in the way customer satisfaction should be taken care of. With the changing demand in the preference of goods amid people, it has become vital for every organisation to implement new steps that would help them…
8 pages (2008 words)
corporate social responsibility and customer satisfaction in the hospitality industry
Business operations matching with the sustainability standards has turn out to be a significant issue for organizations and their stakeholders on a global level and is today the part of conventional business framework. Well-known as CSR, the concept requires a principled and dependable position in business operations to take account of the community’s well-being. Idea for a novel trade framework combining the ethics and business, lucidity, the surrounding, stakeholders and society are now widespread, needing dialog between society, government regulators and businesses.
8 pages (2008 words)