Analysing tourism and Hospitality Organisation.

Analysing tourism and Hospitality Organisation. Essay example
Masters
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Tourism
Pages 19 (4769 words)
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Analysing Tourism and Hospitality Organisation Table of Contents 1. The Objectives of Thomas Cook Plc and the Methods Used To Accomplish Those Objectives 3 2. External Environmental Analysis 7 3. Roles of Various Internal and External Stakeholders of Thomas Cook Group Plc 13 4…

Introduction

It is also considered to be one of the major divers towards the development of economic conditions and employment opportunities for both developing and developed countries in today’s modern day context. In UK, tourism and hospitality industry is regarded as a major business sector assisting towards the development of the economic conditions (Kapiki, 2012). Forecasting the advantages of rapidly growth demand in this particular sector, Thomas Cook Group Plc commenced its business operations in the year 1841. The company is one of the renowned and oldest British companies offering services in relation to leisure travel to the global customers. The company is observed to be serving around 23 million customers on an annual basis. The company is mainly focused on the process of transforming its business activities with the objective of offering customers with more innovative and superior quality services or innovative products. The major objective of the company is therefore confined to attract customers or tourists to have a better tourism experience. The company seeks that its customers are offered with innovative and quality services. The ultimate aim of the company is to meet as well as provide services or products beyond the expectations of its targeted customers. The company with effective management of business operations has planned to improve profitability and reduce operational costs [1] (Thomas Cook, 2012). ...
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