It is also considered to be one of the major divers towards the development of economic conditions and employment opportunities for both developing and developed countries in today’s modern day context. In UK, tourism and hospitality industry is regarded as a major business sector assisting towards the development of the economic conditions (Kapiki, 2012). Forecasting the advantages of rapidly growth demand in this particular sector, Thomas Cook Group Plc commenced its business operations in the year 1841. The company is one of the renowned and oldest British companies offering services in relation to leisure travel to the global customers. The company is observed to be serving around 23 million customers on an annual basis. The company is mainly focused on the process of transforming its business activities with the objective of offering customers with more innovative and superior quality services or innovative products. The major objective of the company is therefore confined to attract customers or tourists to have a better tourism experience. The company seeks that its customers are offered with innovative and quality services. The ultimate aim of the company is to meet as well as provide services or products beyond the expectations of its targeted customers. The company with effective management of business operations has planned to improve profitability and reduce operational costs  (Thomas Cook, 2012). In this regard, Thomas Cook has planned and implemented various strategies with the intention of accomplishing the determined objectives or aims successfully. The company has developed strategies in relation to hotel concepts, ‘products and service innovation’, ‘single customer gateway’ and ‘execution supported by brand and technology’ which are being elaborated below. International Hotel Concept Thomas Cook has undertaken this strategy with the intention of expanding and developing its business operations in the international market segments. Moreover, the company has adopted this strategy in order to collaborate with various international hotels. This strategy is expected to assist the company in offering better quality services and room facilities to customers. The company possesses various hotel concepts in continental as well as Northern European regions which include Sunwing, Smartline and Sentido. Furthermore, these hotels’ concepts are planned to be expanded in order to provide better accommodation services to customers  (Thomas Cook, 2013). Product and Service Innovation Thomas Cook has devised plans as well as strategies with the objective of offering better trusted and innovative products and/or services to its customers. The company, with the assistance of this strategy, aims at providing better packaged holiday programs for travellers along with better accommodation and travelling services. The customers are also offered with ‘high tech services’ to assist its customers in developing community relationships, where customers can share their experiences and investigate about the services delivered by the company. In this context, the company expects that customers will be able to identify the best services offered and will subsequently, motivate customers to make repeat purchases; thus, retaining the loyal buyers  (Thomas Cook, 2013). Single Customer Gateway Thomas Cook has formulated and adopted the strategy of Single Customer Gateway with the intention of facilitating customers to have access to a varied range of products
Analysing Tourism and Hospitality Organisation Table of Contents 1. The Objectives of Thomas Cook Plc and the Methods Used To Accomplish Those Objectives 3 2. External Environmental Analysis 7 3. Roles of Various Internal and External Stakeholders of Thomas Cook Group Plc 13 4…
Wal-Mart is one of the leading companies on the global retailing market, with an employee base of over two million, which make it virtually the largest private employer in the US and on the global platform.
3 a)Explain briefly rational for planning tourism development. 3 b)Discuss how stakeholders can benefit from planning of tourism development 3 c)Discuss advantages and disadvantages of public and private sector planning partnerships. 4 Understand the different approaches to tourism planning and development 6 a)Understand the features of tourism development planning at different levels.
According to the paper the rapid financial growth along with spontaneous development of the industry also tends to provide a strong support for the global countries in terms of addressing their financial issues and unemployment conditions. The continuous transformation as well as rapid pace of technological investments in the sector also empowers the global marketers to meet the desires and needs of the international clients.
Moreover, by promoting or marketing a specific product or service, the organisation might create awareness of its features within its target customers, resulting in amplification of its brand value and equity in the market (Williams & Page, 2008). However, the aspects and ideas of marketing or promotion have been changing at a rapid speed due to the alternating demands of the customers.
There are various elements of the analysis that has been used in this regard, as follows:
Cancun is a beautiful sun kissed island located in Mexico. It has been reared and marketed as an exclusive hot spot for tourists from all over the world. The exclusivity of this island lies in the fact that it has been kept closed to the local crowd thus making this beautiful island an ideal retreat for tourists of all categories without any interference from local public.
The attractions are the natural environment, wineries and heritage buildings. No research has been conducted in the town previously. In particular, the council needs to know the council needs to know: socio-demographic characteristics, what places people visit, and the main aims of visitation.
Men and women are charged with various duties and responsibilities. The obligation of either of the two is highly influenced by masculinity or femininity (Stewart, Kornberger and Rhodes, 2007, p.117). The readings present a scenario where the defining
To attain sustainability, the discussion highlights ecological social and economic aspects that international hotel managers should be sensitive to.
Tourism management degree holders have a perception that they are the professionals in
8 pages (2000 words)Essay
Got a tricky question? Receive an answer from students like you!Try us!
Let us find you another Essay on topic Analysing tourism and Hospitality Organisation for FREE!