The essay "Fashion Videos Aesthetics Analysis" provides a review of two films of fashion. A three point effect has been used in most of the close ups to create a low key effect which in turn produces an effect of depth and intensity while at the same time eliminating shadows. A good example of this is the close of of the woman’s face. Different camera movements are also used to create effects of proximity or distance as well as illusions of speed and movement, sudden zooming creates an effect of intensity and this is used to make the character appear as such. Overhead shots are also employed through and a man is seen from high up a camera rapidly descends, possibly from a crane and it shows him standing and this emphasizes his isolation creating a somber and thoughtful mood. The quick movement of the camera from right to left just as the driver in the car spins the wheel is also used to create a superficial effect of a sudden turn while the close front view of the vehicle creates an impression of great speed as well as accentuating the beautiful effect created by the splashing water. Continuity or eyeliner matching is achieved with smooth perfection when the male character is pictured staring intensely to his front and the next shot directly shifts to what he had been staring at which was the woman. Another continuity techniques used is the match in action, throughout the film; the same song is playing continuously without a pause or variation except those that are part of the music itself. However the events in the film are not continuous and there are many and often sudden shift in screen for instance some are shot indoors while other are shot outdoors in the city and even in the beach. The continuity of the music however gives the impression that all the action is not only related but actually follows each other, in a sort of artificial chronology which allows a blend of virtually unrelated events presented after each other to somehow blend and make sense. Film 2 Kenzo Resort 2013?s Electric Jungle video is an animated and powerful look book that is designed to put the viewer through a range of amazing sensory experiences by combining different aspects of lighting, music and artistic designs. The video is appropriately named electric jungle because it creates that effect by combining a range of animal collages as well as African inspired print all played to the highly pulsating background electro music. The film’s director wanted to animate the illustrative world that could only exist in the imagination and to achieve this he had to create a surreal sort of alternative universe ins which the jungle patens mixed and alternated with the real world moving in and out. The film has a dream like quality as is evidence in the blending of the models the background and the clothes as they seem to move in synch at some points and at others interweave such that the background animal patterns take over the modes face. The models and animals appearing on the stage are in form of clear and sharp images which have either been taken with backlight or the shadows were eliminated in the editing with this clarity making the merging of radically different images more abrupt and noticeable. Through the pictorial collage, the director is able to match and include a variety of animal themed patterns from elephant, zebra and leopard among others, in addition,
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6 pages (1500 words)Essay
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