In the day to day life other visuals include variety of things from, the award winning films, the super bowl advertisements, business models and many other visual things. They all involve the commonness of someone trying to express themselves in a way. According to the phenomenon of perception, it can be said that the way the short visuals are illustrated accounts for their effectiveness or ineffectiveness in their way to be expressive (Klanten & Losowsky, 2001). To be able to appreciate the aspect of the short visual stories that are expressed in the day to day life, one has to be able to appreciate the works of people such as the great philosopher Maurice Merleau-Ponty in his book the phenomenon of perception. In his book Maurice expresses the realization that the way that the humans perceive is structured in a way that the body at the first instance perceives phenomena then reacts by reflecting on the particular phenomena through the mediation of perception. In his, book; The Phenomenon of Perception, Ponty appreciates the principles of the Cartesian dualism of the mind. The Cartesian dualism simply expresses that the mind and the body are the two fundamental substances that forms the universe and that the mental substance occupy a different realm. There is a relation that can be established from the Cartesian dualism and the visual story telling concepts that are established. The connection of the Cartesian dualism is the special relationship it awards to the visual literacy aspect. Visual literacy is the ability that one has and enables him to be able to engage his mind and read a picture, visual literacy therefore can be taken as an aspect whereby on is able to interpret the visual material and therefore interpreting and giving meaning to the forms of images that are presented to him or her (Gordon & Tamari, 2004 ). From the formulations of the visual story telling aspects, the devisors tend to make them in such a way that they are appealing to the viewers they are meant for. Visual story telling are devised according to what they are meant to achieve, in a story that is meant to persuade someone to buy a product , the message is made in such an appealing way that it is able to draw the sought audience to go and get the product that the advertisement is about( Caputo, 2004). In the advertisement aspect, the appreciation of the phenomenology of perception, one mediates on the phenomena he perceives after he perceives. So according to Ponty, in advertisement is ones perception of the news that the product advertises is good and appeals to his needs, in most situation he will make a good deal of effort as to be able to acquire the product. In his book, Maurice Ponty indicated that all that one perceives in the world is gained from one’s own particular point of view; in this case this can be translated in the situation of the short visual story telling phenomena. From the perspective that one initializes corporation of thoughts in his work, he is able to pass a certain message by the use of incorporation of though provoking elements. Through these elements, when the video gets to the general audience, the audience gets to perceive them however they deem the message is intended by the creator. The effectiveness of a visual story
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