I am not the lone exception. My career objective has always been to offer the best for my customers keep them updated on the changes immediately and learn to cope with the challenges that arise so as to try to come up with a conducive environment for my customers. Successful businesses are customer focused. They let their entire business evolve around their customers. It involves thinking on how one can sell what they want to create. Using creativity to avail what a customer wants. Finding means and ways of reaching large numbers of people. Not only majoring their marketing to only their nations but also reaching the entire world if possible. This is today made easier through the advancing technology in marketing (Armstrong and Sweeney, 1994). Operational marketing attracts and keeps customers by providing prompt services to them. They do this at the shortest time possible at the highest level of quality. They meet and exceed customer expectations in cost and time frame. They are incorporated in the marketing and advertisement so as to ensure its process remains of highest quality at the same time allows the company handle a large number of transactions as fast as possible. They act as the links between the business and the customers (Honeycutt et. Al., 1995). Practical aspects of marketing on film industry/culture sector. Several practical aspects of marketing on film industry/ culture sector have been realized in the past few years. This has led to the advancement and easiness in marketing as a whole. Just to mention few-: Digital marketing is a highly practical and advance level course for those who work in independent film festivals. Its main aim is to develop a network of digital marketing experts. To ensure the sector of the cultural cinema uses appropriately the potential of digital marketing to engage the audience. This has made marketing even faster (Jackson and Artola, 1997). Mapping of the creative industry has helped in the solving of the complex challenges faced in the past centuries. It solves the problem of polarization and inequality between nations. It avails strategies to unleash the creative potential of each and everyone to respond to the far reaching cultural, economic, technological and social shift that man is living through (Jeurissen and van, 1998). Job creation-: a majority of the developing and the industrialized countries have started programs for promoting the micro, small and medium enterprises at the courtesy of their job creation. This helps the youths and those without permanent jobs to be self employed hence reduction of the rate of unemployment. This has also led to the wide spread of the film industry. Remote areas can now access the industry through the various awareness being created in their vicinity (DCMS, 2001). Emergence of new industries-: the satisfaction of peoples thirst and demand of cultural products in social, cultural and technological changes has increased. This is due to the emergence of new industries. It has led to new forms of entertainment, distractions and inspiration. They include computer games, web designs among others (Hesmondhalgh, 2002). They have replaced older cultural industries. It has also brought a very positive gain on the youths. It helps in curbing the loitering and bad behaviors that may arise due to idleness. Film and screen studies helps in the development of critical understanding of film and screen theory. To criticize and appreciate the relationship between film, media and culture. To provide
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