Development proposal for UK Fashion footwear retailer - Essay Example

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Development proposal for UK Fashion footwear retailer

The essay "Development proposal for UK Fashion footwear retailer" talks about UK Fashion footwear retailer and analyzes Light Feet Ltd. Key Note (2012, p. 1) points out that the UK footwear market demonstrated an increase in expenditure by consumers on foot wear by 18% in 2008. This expenditure is related to the fact that substitute retail shops have led to competitive pricing for footwear and a resultant motivation of consumers to make more purchases. Light Feet Ltd requires to be aware of the competitive business environment within the UK footwear market so that managerial decisions on strategy and competitive advantage would be focused at overcoming the threat that substitute retail shops for footwear would pose on the company. In accordance to Business Wire (2012, p. 5), the switching costs of consumers within the UK footwear market are relatively low. This means that consumers would easily change the retailers from whom they buy footwear to substitute dealers without incurring significant costs. In this regard, the company’s pricing policy must ensure that competitive prices are provided to the consumers so that the inclination of the buyers for substitute retailers for footwear can be overcome or reduced. It is therefore the performance of the company in pricing and tradeoffs with its advantages over the substitute retailers that competitiveness within the UK footwear market can be achieved. The UK footwear industry is highly competitive as illustrated by the values of imports. ...Show more


The researcher of this essay aims to analyze the Light Feet Ltd, the fashion footwear. Light Feet Ltd will face market challenges within the UK footwear retail industry and market which mandates it to employ appropriate strategies so that these challenges are overcome. …
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Development proposal for UK Fashion footwear retailer essay example
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