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Essay example - Cultural diversity in the media

Undergraduate
Essay
Visual Arts & Film Studies
Pages 11 (2761 words)
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This research aims to discuss, analyze and assess the various causes, trends, historical background, and consequences of cultural diversity in the mass media, examine and understand the role of history in media representations of cultural diversity…

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This paper on ‘Cultural diversity in the media’ represents cultural diversity within American media that dates as far back as the early 1950s. The first instances of depiction of culturally diverse people in Hollywood were witnessed during the early 1950s where mixed raced couples, were shown on screen. This was at a time when films and television shows were highly white dominated. Such representations of racial and ethnic minorities in films i.e. popular mass-media, indicated the liberal expressions of sentiments of the majority of white Americans towards and regarding people of different races, thus showing hints of subtle prejudice, bigotry and racism as observed in daily lives during that era. Although these films and television shows largely catered to the majority i.e. white American audience, such representation showed the growing acceptance of cultural diversity in popular media. Today, the cultural diversity in the American films and television shows is more evident and there is a high representation of not only African-Americans but also of people belonging to other ethnicities such as Hispanics and Asians as well. Popular television show such as ‘The Big Bang Theory’ (showcasing an Indian, as a part of the core star cast) is telecast at prime time in the U.S. and has rapidly gained popularity. The rising popularity of such shows indicates the changing culture of contemporary America which is essentially a mix of various racially and ethnically diverse populations. ...
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