The essay "Final Project on Maternity Fashion" concerns the maternity fashion. The idea of maternity wear in the modern sense of the word came first time around the middle of the 19th century when it was thought that such unmentionable circumstances as pregnancy had better stay hidden. This idea then evolved into a whole industry curtailing to the need of the modern pregnant woman. It offers women who are pregnant comfortable, trendy and everyday maternity clothing. The most inconvenient thing during pregnancy is the process of modifying dresses to the ever increasing stomach or choosing what to wear that would not look like a tent. Today a pregnant woman does not need to wear her husband’s clothes to hide her which will male her look dowdy and uncouth. Also she does not need to wear dresses made as if there was only one standard model called pregnant and nothing else. In the contemporary world, the options for pregnant women to choose from are humongous. Maternity clothing understands that some women like to show off their bump while other modest conservative women might think otherwise. During the nine month period of pregnancy women undergo several bodily changes. Till the first three to four months, for most women, this change is not apparent. However, from the fourth month onwards changes become unmistakable. The belly and hips begin to enlarge, for most women, there is a swelling and the body begins to bloat. Maternity clothing is manufactured to cater for the expanding breasts....
Obviously it also caters for the bump that is sitting out in front.
Amongst pregnant women, some of them might have brownish or yellowish patches known as "mask of pregnancy," on their faces. There might also be some dark lines in the center of their lower abdomen. Also there is darkening of the skin of the nipples, external genitalia, and anal region. The above symptoms are a result of changes in the hormones during the pregnancy. The pigmentation might not be even in nature; therefore, the skin may darken in the areas where the patches appear. This pigmentation cannot be prevented but its effect can be minimized applying sunscreen and avoidance of ultraviolet rays.
Acne is another skin problem during this nine month cycle because the skin oil production increases. It is not only pimples which appear on the face or the body, but moles and freckles which had been lighter earlier might darken in response to this increase in oiliness. The area around the nipple also darkens in color which is permanent. But all the other skin problems disappear after delivery.
Our maternity line focuses on developing a relationship with the customer. It is one-on-one basis, where customers' needs are individually catered.
The life span our product line is not short as the clothes bought during pregnancy can also be utilized afterwards with provision of pre- and post-natal services.
A customized line for our customers is also developed, to fulfill their special needs accordingly. This customization can be done on the basis of color, design, size, texture or any other feature that the customer may require.
The focus is not just maternity clothing, but out brand aims at the emancipation of the pregnant women with full range of