It is evidently clear from the discussion that advertisements that are aired during news programs take away one’s attention from the news. In this regard, local channels like 10TV and NBS4i are not any better when compared to national channels like ABC or CBS. The advertisements aired during the news include ads on cars, pharmaceuticals, fast-food chains and personal care products. Most of these advertisements are fast-paced, colorful and sometimes downright funny, while others seem to consolidate a lot of information in their thirty-second slot. Although advertisements can engage the viewers for a while, there are other non-news items aired during news programs that can be irritating. For instance, news programs are often littered with announcements telling viewers what will happen “at the top of the hour” or provide information on other programs that the channel would telecast later on. Teasers like “A local high school goes up in flames. Will it affect classes on Monday?” is past bizarre. Such announcements and teasers can get particularly frustrating for viewers who want to hear the news and get on with their chores. Even weather forecasters keep their viewers waiting when they mention that later on in the program they would give the weather predictions. The wait for weather predictions would sometimes end up being a good fifteen minutes. As if these announcements weren’t enough to get the viewers on edge, there are times when newscasters try to portray a friendly appearance but end up being downright annoying. In fact, the most irritating aspect of most of the news programs is the frequent friendly chit-chat between members of the news team. Apart from the initial acknowledgment, newscasters often try to make small talks on how their recent vacation had been or convey their opinions and ideas on some of the news that they reported. Although it may be done with the
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