The author of the essay assumes that Postmodernism is not a depiction of a style but an era brought about by neo-colonialism, green revolution, computerization, and electronic information in the 1960’s. Ferebee relates that in the first dozen years of the 20th century expressionist graphic designers gave emphasis on the emotional tone of their layouts. What they did was to invoke a disquieting effect with the typeface like it was a decorative device. Stephens suggests that the expressionist designers got their inspiration from Sigmund Freud and the psychoanalytic theory and from Charles Darwin and the theory of evolution. Consequently, the central theme was the primitive and the unconscious. Similarly, postmodernism involves manipulation of layouts to invoke intense emotionality, the use of typeface as a decorative device, and placing disparate objects to describe the elements in the unconscious mind.
On the other hand, it was in the mid 1980s that postmodernism’s influence on graphic design was made apparent. At first, most designers thought that it was just some sort of selfish indulgence that is not really based on anything relevant. Conversely, postmodernism is a new way of thinking and creative designing. It is not just about designers communicating a sense of the culture but is more about making a stand out of a variety of ideologies. Indeed, postmodernism is a way of life that gives designers not only freedom of expression but the freedom to show what is real in a very stimulating kind of way.