The paper "Internation Entrepreneurship in Fashion related Industry" analyzes Internation Entrepreneurship in the fashion industry. Customers spend a lot of time to decide what garment they want to purchase online, to ease their decision almost all websites offer images of the clothes, same clothes in different colors and image enlargement. But these tools are not enough so that customer can buy clothes with complete comfort. Companies that do display their designs online along with different sizes are successful but not meet fully meet the performance expectations. I shall research on a new area in fashion e-commerce which Bill Slawski at SEO proposed. It is a social search engine in which customers will create their profile inclusive of their height and weight measurements, skin color, eye color, hair style , whether you wear glasses or not, preferences (formal/casual/workout clothes) and other personal information regarding the appearance of the customer. The search engine will create a 3-dimensional scan of customer’s body which can be uploaded on a clothing search engine. The clothes recommended for that specific customer’s profile can be used to make a 3D model based upon profile of that customer. A patent filing from Yahoo describes a Fashion Search Engine that can use a 3D model to present garments that can help can help customers find clothes that match their profile. The profile can be updated at any time by the customer for example when the customer loses weight.
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The researcher of this paper discovers the International Entrepreneurship in Fashion related Industry. No matter how stable e-commerce has made the industries in these challenging times, it does not guarantee survival of all e-businesses. Online shopping has its merits and demerits…
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3 pages (750 words)Thesis Proposal
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