The purpose of the paper "Fashion analysis of louis vuitton" is to analyse Louis Vuitton’s high fashion collections for Autumn Winter 2009 (AW09) and Spring Summer 2010 (SS10) and to investigate the supply chain and production processes of the company. Besides advertising through celebrity endorsement and sports sponsorship, Louis Vuitton’s success is attributed to the control it maintains over all its operations from creative design to distribution. This ensures not only a commitment to quality (New York Magazine 1985), but also its high operating margins of around 45 percent as compared to those of its closest competitors. Marc Jacobs is Louis Vuitton’s high profile designer. Summer 2010 (SS10) collections depicted designer Marc Jacobs’ blending of various influences. Olde world appeal was combined with “a little bit of French fancy, a sprinkling of 80s bad taste and a Playboy bunny” look . The fabrics used were mainly cashmere, wool, silk, satin, lame velvet, fox fur, taffeta, embroidered panne velvet, re-embroidered printed fabrics, leather and diaphanous tulle. In Figure 1. above, the mixed influences are clearly visible, and the clothes range from the “sublimely wearable” to the “gorgeously unusual to the not so delightfully strange”. The collection is divided into groups based on different colours. The black apparel were most appealing, and the touches of colour at the sashes added to the beauty of the dresses. The oversized shoulders lent an unusual but attractive look.
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The essay analyzes the fashion of Louis Vuitton. Louis Vuitton, the globally sought after ultimate status brand “manages to combine mass production with a highly aspirational image”. The company was started in France in the mid-nineteenth century by Louis Vuitton…
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11 pages (2750 words)Essay
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