The task of tour operators is to manage proper blend of aircraft, hotel, and tourism spots to make the holiday experience of customers easy, reasonable and expedient. They provide customers a variety of choices for spending on the holidays. In the year 1950, UK had first experienced inexpensive holiday package and since then this industry has become quite vast in the international market. Many big tour operator companies compete with each other for providing inexpensive holiday packages for family customer segment. In the study, the company which has been considered is easyJet. easyJet Holidays encompasses together the easyJet, an UK-based airline company and one of the foremost planners of accommodation in the UK lowcostbeds.com. The prime aim of easyJet Holidays is to provide immense ‘value for money’ beach holidays and city breaks to each destination’s of easyJet. easyJet Holidays offers a collection of around 100 destinations to select from and also provides air travels from around 13 airports of the UK with supreme choice, value as well as flexibility. easyJet Holidays also provides custom-made holiday tours along with availability of more than 10,000 hotels of quality in travel destinations arraying from 2 stars to 5 stars for its customers (easyJet Holidays, 2011). The package holiday is enormously popular for British tour creators. The package holiday industry provides people ranges of customised holiday packages to choose from (TUI UK Retail Limited, n.d.). 2.0 Task A 2.1 PESTEL Analysis PESTEL analysis helps to determine the external macro–environmental factors that can impact on the package holiday industry as a whole. 2.1.1 Political Aspects The political condition of any country can influence the laws of business. The political factors include the rules and laws of government and legal problems for operating a business. The political condition in the UK is relatively stable. Factors which can manipulate the package holiday industry are essentially the war and taxes on aviation among others. The UK government is currently trying to impose extra duty on aviation which can impact on the package holiday industry. easyJet, which is one of the biggest airline companies of the UK, had concluded that the hike of taxes on aviation can affect millions of customers and thus it can affect the profit of easyJet. The easyJet had already faced enormous tax increase for family trip i.e. tax had increased by 33%. It can affect the package holiday industry and the employment factor in the UK (Pierre, 2011). 2.1.2 Economical Aspects The economic factors can determine the purchasing power of people which affect the airline and package holiday companies’ offers. The economic condition includes the GDP growth rate, the
Cite this document
(“Strategic Management Analysis Assignment Example | Topics and Well Written Essays - 4250 words”, n.d.)
Retrieved from https://studentshare.net/visual-arts-film-studies/39368-strategic-management-analysis
(Strategic Management Analysis Assignment Example | Topics and Well Written Essays - 4250 Words)
“Strategic Management Analysis Assignment Example | Topics and Well Written Essays - 4250 Words”, n.d. https://studentshare.net/visual-arts-film-studies/39368-strategic-management-analysis.
Cited: 0 times
Strategic Management Analysis Table of Contents Strategic Management Analysis 1 Table of Contents 2 1.0 Introduction 4 2.0 Task A 5 2.1 PESTEL Analysis 5 2.1.1 Political Aspects 5 2.1.2 Economical Aspects 5 2.1.3 Social Aspects 6 2.1.4 Technological Aspects 7 2.1.5 Environmental Aspects 7 2.1.6 Legal Aspects 7 2.2 Five Forces Analysis 8 2.2.1 Threat of New Entrants 8 2.2.2 Bargaining Power of Suppliers 8 2.2.3 Bargaining Power of Buyers 8 2.2.4 Threat of Substitute 9 2.2.5 Rivalry 9 2.3 Critical Success Factors 10 2.4 Opportunities and Threats 11 2.5 Summary of Part A 13 3.0 Task B 14 3.1 Value Chain Analysis of easyJet 14 3.2 Value Network Analysis of easyJet 18 3.3 Competitive Advantage of …
This paper will conduct a strategic analysis of the package holiday company Thomas Cook by analyzing and evaluating the relevant information on both the company as well as the industry as a whole in order to arrive at concrete conclusions about the different working aspects of the company.
nalysis of Starbuck’s Strategic Capability 13 Resources and Competences 13 Strategic fit Analysis 14 The Main Factors Affecting Starbucks 15 Current and Future Impact of these Factors 15 Bibliography: 17 Aims and Objectives of the Paper The objective of this paper is to conduct an analysis of Starbucks coffee house and determine its standing in the coffee house market as determined by the macro-environmental that are predominantly affecting its operations within the United States.
threshold resources/competencies 9 Evaluation of competitive advantage 9 Identified Strengths and Weaknesses 10 Task C: Strategic Fit Analysis 10 Fit with critical success factors 11 Summary of overall strategic fit of Starbucks 12 Recommendations 12 References 12 Appendix 15 Porter’s Five forces Analysis 15 Introduction Starbucks Corporation is the coffee company as well as a coffeehouse chain operating at the global level the headquarters of which are situated in Seattle, Washington.
Despite of the high price, it’s the taste and ambience which bring customers day after day inside the shops of Starbucks. The stores offer a cheerful, friendly and optimistic environment. Also the supportive staffs help customers to solve any kind of issues pertaining to the quality of coffee or services offered (Schultz and Gordon, 2011).
organizational operations have taken a new look and the functions are being performed in modified manner(Swanepoel 2008). Human Resource Management is no exception in this regard and it has embraced the international status of accords by going global. International comparative Human resource management is one of the new disciplines that is around for a while and different operations and functions of organizations are performed based on its specialities.
stainable Competitive Advantage 22 3.10 Summary of Task B (Strengths and Weaknesses Analysis) 23 4.0 Task C 24 4.1 Strategic Direction 24 4.2Strategic Fit with Environment 24 4.3BCG Models 25 4.4 Summary of Task C 26 5.0References 27 Appendix 35 Appendix A: PESTEL Analysis Scan 35 Appendix B: Five Forces Analysis Scan 36 Appendix C: Value Chain Scan 37 Appendix D: Value Network Scan 38 1.0 Introduction 1.1 Brief Introduction of Virgin Holidays Virgin Holidays is regarded as one of the most flourishing transatlantic operators of tour.
SWOT model has been used for internal analysis while PESTLE model has been used for external analysis. The internal and external analyses are not mutually exclusive. In addition, Porter’s 5 forces model has been applied to carry out an analysis of the competition and key members of the supply chain.
Its primary markets include Japan, Europe, Asia, and North America. The company uses on-site as well as hands-on experience or what is commonly referred in the company as genchi genbutsu philosophies. The automotive industry has increasingly become competitive as several vehicle manufacturers enter the market; the industry has also faced several other challenges including the economic and financial conditions that have virtually affected all industries in the global market.
3 pages (750 words)Essay
Got a tricky question? Receive an answer from students like you!Try us!
Let us find you another Assignment on topic Strategic Management Analysis for FREE!