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Strategic Management Analysis - Assignment Example

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The task of tour operators is to manage proper blend of aircraft, hotel, and tourism spots to make the holiday experience of customers easy, reasonable and expedient. They provide customers a variety of choices for spending on the holidays. In the year 1950, UK had first experienced inexpensive holiday package and since then this industry has become quite vast in the international market. Many big tour operator companies compete with each other for providing inexpensive holiday packages for family customer segment. In the study, the company which has been considered is easyJet. easyJet Holidays encompasses together the easyJet, an UK-based airline company and one of the foremost planners of accommodation in the UK lowcostbeds.com. The prime aim of easyJet Holidays is to provide immense ‘value for money’ beach holidays and city breaks to each destination’s of easyJet. easyJet Holidays offers a collection of around 100 destinations to select from and also provides air travels from around 13 airports of the UK with supreme choice, value as well as flexibility. easyJet Holidays also provides custom-made holiday tours along with availability of more than 10,000 hotels of quality in travel destinations arraying from 2 stars to 5 stars for its customers (easyJet Holidays, 2011). The package holiday is enormously popular for British tour creators. The package holiday industry provides people ranges of customised holiday packages to choose from (TUI UK Retail Limited, n.d.). 2.0 Task A 2.1 PESTEL Analysis PESTEL analysis helps to determine the external macro–environmental factors that can impact on the package holiday industry as a whole. 2.1.1 Political Aspects The political condition of any country can influence the laws of business. The political factors include the rules and laws of government and legal problems for operating a business. The political condition in the UK is relatively stable. Factors which can manipulate the package holiday industry are essentially the war and taxes on aviation among others. The UK government is currently trying to impose extra duty on aviation which can impact on the package holiday industry. easyJet, which is one of the biggest airline companies of the UK, had concluded that the hike of taxes on aviation can affect millions of customers and thus it can affect the profit of easyJet. The easyJet had already faced enormous tax increase for family trip i.e. tax had increased by 33%. It can affect the package holiday industry and the employment factor in the UK (Pierre, 2011). 2.1.2 Economical Aspects The economic factors can determine the purchasing power of people which affect the airline and package holiday companies’ offers. The economic condition includes the GDP growth rate, the ...Show more
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Summary

Strategic Management Analysis Table of Contents Strategic Management Analysis 1 Table of Contents 2 1.0 Introduction 4 2.0 Task A 5 2.1 PESTEL Analysis 5 2.1.1 Political Aspects 5 2.1.2 Economical Aspects 5 2.1.3 Social Aspects 6 2.1.4 Technological Aspects 7 2.1.5 Environmental Aspects 7 2.1.6 Legal Aspects 7 2.2 Five Forces Analysis 8 2.2.1 Threat of New Entrants 8 2.2.2 Bargaining Power of Suppliers 8 2.2.3 Bargaining Power of Buyers 8 2.2.4 Threat of Substitute 9 2.2.5 Rivalry 9 2.3 Critical Success Factors 10 2.4 Opportunities and Threats 11 2.5 Summary of Part A 13 3.0 Task B 14 3.1 Value Chain Analysis of easyJet 14 3.2 Value Network Analysis of easyJet 18 3.3 Competitive Advantage of …
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