The paper "Why is Zara a pioneer in affordable design clothing" concenrs Zara Marketing Fashion from a ‘Fresh is What Sells’ Point of View. Because of the way that Zara, a leader in women’s fashions and a success story, has designed its marketing and business strategies, one will almost never walk into the same store twice. In looking at how to design a clothing store with its eye on the bottom line profit, Zara has found the key to their own success in the example of the produce isle. What is fresh is what will sell. As well, they have found that having many items to choose from with limited availability is far greater than having a great number of a select few items. In an economy where fashion is no longer a priority, survival becomes a game of playing the numbers in the way that will create the largest overall profit. In this game, Zara has found a formula for success that is working. Zara is a clothing company based in Spain and is a subsidiary of Inditex. Inditex has over 2500 stores across the world with Zara being around 800 or more of those outlets. According to Hines and Bruce (2007), the most successful launch of a store took place in Dublin Ireland in an outlet that was over 20,000 square feet (247). The business design is based on the concept that what is done quickly will have the best result. Getting new designs from the design room to the floor takes five weeks whereas a redesign of a piece of clothing will take only two weeks to reach the stores. Zara markets clothing for men.
Cite this document
(“Why is Zara a pioneer in affordable design clothing Research Paper”, n.d.)
Retrieved from https://studentshare.net/visual-arts-film-studies/393896-why-is-zara-a-pioneer-in-affordable-design-clothing
(Why Is Zara a Pioneer in Affordable Design Clothing Research Paper)
“Why Is Zara a Pioneer in Affordable Design Clothing Research Paper”, n.d. https://studentshare.net/visual-arts-film-studies/393896-why-is-zara-a-pioneer-in-affordable-design-clothing.
Cited: 0 times
The paper discusses why is Zara a pioneer in affordable design clothing. Zara is one of the leading manufacturers and retailer of men’s, women’s and children’s clothing throughout Europe. It has become the model upon which other retail chains now fashion their business plans…
Zara’s success in fashion apparel sector is based on rapid response to market demand. The firm has a completely centralized and vertically integrated manufacturing and distribution processes that gives it a competitive advantage over its rivals. Zara seeks to expand its business in Europe and other parts of the world and the question that its managers seek is whether the firm can do so using its current information technology infrastructure.
Zara: A Business Overview With IT Recommendations. Zara is a company that has inspired other clothing retailers to follow their business model because of the success that they have experienced. Through a system that provides fashions to stores within a three week time period, the clothing is designed with short life expectancy that lasts about as long as a current trend.
ZARA: It for Fast Fashion and GAP. Zara majors in the apparel industry with widespread branches across the country in different regions. Zara is in the fashion industry and it deals in men’s clothing industry and women’s clothing. Their products is divided into shoes, cosmetics and complements all directed towards making changes in the fashion industry and attracting more customers to purchase more of their products (Gitman & McDaniel, 2009).
Zara clothing company. The study establishes the business projects and successes of the Zara clothing company based in Spain, which currently owns over 6,000 stores in over 80 countries globally and fashion trend of over 12,000 items annually. The report establishes the macro and micro elements of evaluating progress in Zara and the appropriate steps to measure and ascertain the future outcomes.
Garnering such record profits is not an easy feat in an industry that is notorious for flippant consumer tastes, new entrants and immense competition. Zara is the flagship store that put Inditex in the map.
The business model for Zara contains three primary components that are capabilities, concept, and value drivers. The basic principle of the company is keeping production, design, and enhancing distribution channels. This aims at enabling the group to respond