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Why is Zara a pioneer in affordable design clothing - Research Paper Example

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Why is Zara a pioneer in affordable design clothing

The paper "Why is Zara a pioneer in affordable design clothing" concenrs Zara Marketing Fashion from a ‘Fresh is What Sells’ Point of View. Because of the way that Zara, a leader in women’s fashions and a success story, has designed its marketing and business strategies, one will almost never walk into the same store twice. In looking at how to design a clothing store with its eye on the bottom line profit, Zara has found the key to their own success in the example of the produce isle. What is fresh is what will sell. As well, they have found that having many items to choose from with limited availability is far greater than having a great number of a select few items. In an economy where fashion is no longer a priority, survival becomes a game of playing the numbers in the way that will create the largest overall profit. In this game, Zara has found a formula for success that is working. Zara is a clothing company based in Spain and is a subsidiary of Inditex. Inditex has over 2500 stores across the world with Zara being around 800 or more of those outlets. According to Hines and Bruce (2007), the most successful launch of a store took place in Dublin Ireland in an outlet that was over 20,000 square feet (247). The business design is based on the concept that what is done quickly will have the best result. Getting new designs from the design room to the floor takes five weeks whereas a redesign of a piece of clothing will take only two weeks to reach the stores. Zara markets clothing for men. ...Show more
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The paper discusses why is Zara a pioneer in affordable design clothing. Zara is one of the leading manufacturers and retailer of men’s, women’s and children’s clothing throughout Europe. It has become the model upon which other retail chains now fashion their business plans…
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