You get the information by designing a questionnaire, conducting an interview etc. Secondary data collection method is used while you search for literature review, like work from some other researcher. When the content is accessed from the internet or is already available, that is secondary information.
The purpose for collection of data using secondary sources in this project is necessary as information that is available in online newspapers and articles will be required for both the introduction and literature review. For primary data collection method, conducting the interview is an example. Both methods go hand in hand for successful completion of
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One reason to conduct this study is the boom in the blogging industry and the way it is playing a vital role in our everyday life; since this opportunity can be cashed upon by the brands through establishing a relationship with the bloggers, this is an important area for study…
This makes knowing and nurturing relationships with existing customers even more valuable. However, the struggle is when a brand wants to expand its image and market. Cotton On is in that crossroad. It grew it business catering to the simple and relaxed 20 something market.
odern business scenario, services marketing can be observed as one of the leading elements, which considerably provides immense support for the global marketers. Service industry extensively involves those organisations which deal with services or in various scenarios the services are often regarded as the core products of these organisations.
The paper tells that blogging is an emerging phenomenon and fashion blogging is gaining momentum. Fashion blogging has come a long way from mere personal expression of views. Company’s today hire professional bloggers for the marketing of their products. Fashion blogger has become such an integral part of fashion industry that bloggers have become a regular feature of the elitist of fashion functions.
On top of a consumer associating a brand with quality, they also do so for other reasons like security and comfort. This points to why building a brand is important for a company. The strength of a brand is measurable by how fast it is recognizable and the feelings that the brand is associated with by the consumer
According to the paper social media is actively growing in the field of advertising. It is a mode of communicating with the customers and builds a long lasting relationship. The customers seek service quality and the view point which is delivered and communicated on the social media as a word of mouth impacts on the purchase decisions of the customers.
According to the essay the most representative trend is wearing the latest clothes and acquiring things considered fashionable. In the modern society, fashion is created on branding, which makes customers to think in terms of brands. This makes it easy for entrepreneurs to occupy niche and communicate to their target market by offering people of definite lifestyle what they want and need.
This essay focuses on fashion and media that both have always existed in close proximity. The relationship between fashion and media has been pronounced, particularly in the modern age, with the rise of innovative information and communication tools such as the internet and the pervasiveness of media in mainstream society.
Interactivity of companies with its customers is a necessity for customer service, improving brand image and increasing customer loyalty. In the current world, social media has taken an important position in the lives of almost every individual and
Interviews with marketing and public relations professionals were also undertaken to support the literature. The findings suggest that successful social media marketing is transforming relationships and brands in the fashion industry through closer interaction and
17 pages (4250 words)Essay
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